Joel Huber
Joel Huber
Alan D. Schwartz Emeritus Professor of Marketing Duke University
Verified email at - Homepage
Cited by
Cited by
Adding asymmetrically dominated alternatives: Violations of regularity and the similarity hypothesis
J Huber, JW Payne, C Puto
Journal of consumer research 9 (1), 90-98, 1982
The importance of utility balance in efficient choice designs
J Huber, K Zwerina
Journal of Marketing research 33 (3), 307-317, 1996
The impact of inferential beliefs on product evaluations
J Huber, J McCann
Journal of marketing research 19 (3), 324-333, 1982
Market boundaries and product choice: Illustrating attraction and substitution effects
J Huber, C Puto
Journal of consumer research 10 (1), 31-44, 1983
Nonconscious goals and consumer choice
TL Chartrand, J Huber, B Shiv, RJ Tanner
Journal of consumer research 35 (2), 189-201, 2008
The impact of anticipating satisfaction on consumer choice
B Shiv, J Huber
Journal of Consumer Research 27 (2), 202-216, 2000
An investigation of the rationality of consumer valuations of multiple health risks
WK Viscusi, WA Magat, J Huber
The RAND journal of economics, 465-479, 1987
Pricing environmental health risks: survey assessments of risk-risk and risk-dollar trade-offs for chronic bronchitis
WK Viscusi, WA Magat, J Huber
Journal of Environmental economics and management 21 (1), 32-51, 1991
When do losses loom larger than gains?
D Ariely, J Huber, K Wertenbroch
Journal of Marketing Research 42 (2), 134-138, 2005
A general method for constructing efficient choice designs
K Zwerina, J Huber, WF Kuhfeld
Durham, NC: Fuqua School of Business, Duke University 7, 1996
MTurk character misrepresentation: Assessment and solutions
K Sharpe Wessling, J Huber, O Netzer
Journal of Consumer Research 44 (1), 211-230, 2017
Non-conscious influences on consumer choice
GJ Fitzsimons, JW Hutchinson, P Williams, JW Alba, TL Chartrand, ...
Marketing Letters 13, 269-279, 2002
Consumer choice and autonomy in the age of artificial intelligence and big data
Q André, Z Carmon, K Wertenbroch, A Crum, D Frank, W Goldstein, ...
Customer needs and solutions 5, 28-37, 2018
On the similarity of classical and Bayesian estimates of individual mean partworths
J Huber, K Train
Marketing Letters 12, 259-269, 2001
The effectiveness of alternative preference elicitation procedures in predicting choice
J Huber, DR Wittink, JA Fiedler, R Miller
Journal of Marketing Research 30 (1), 105-114, 1993
The shopping momentum effect
R Dhar, J Huber, U Khan
Journal of Marketing Research 44 (3), 370-378, 2007
Promoting recycling: private values, social norms, and economic incentives
WK Viscusi, J Huber, J Bell
American Economic Review 101 (3), 65-70, 2011
Geographic differences and the location of new manufacturing facilities
RW Schmenner, JC Huber, RL Cook
Journal of Urban Economics 21 (1), 83-104, 1987
Learning about risk: Consumer and worker responses to hazard information
WK Viscusi, WA Magat
Harvard University Press, 1987
Agents to the Rescue?
PM West, D Ariely, S Bellman, E Bradlow, J Huber, E Johnson, B Kahn, ...
Marketing letters 10, 285-300, 1999
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