| Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior S Jain, MN Khan, S Mishra Journal of Asia Business Studies 11 (1), 4-21, 2017 | 218 | 2017 |
| Assessing the Moderating Effect of Subjective Norm on Luxury Purchase Intention: A Study of Gen Y Consumers in India S Jain International Journal of Retail & Distribution Management, 2020 | 125 | 2020 |
| The Anatomy of Circular Economy Transition in the Fashion Industry S Mishra, S Jain Social Responsibility Journal, 2020 | 117 | 2020 |
| Luxury fashion consumption in sharing economy: A study of Indian millennials S Jain, S Mishra Journal of Global Fashion Marketing, 2020 | 116 | 2020 |
| Factors affecting luxury consumers’ webrooming intention: A moderated-mediation approach A Shankar, S Jain Journal of Retailing and Consumer Services, 2020 | 116 | 2020 |
| Factors Affecting Sustainable Luxury Purchase Behavior: A Conceptual Framework S Jain Journal of International Consumer Marketing, 2018 | 110 | 2018 |
| Exploring Relationship between Value Perception and Luxury Purchase Intention: A Case of Indian Millennials S Jain Journal of Fashion Marketing and Management, 2019 | 85 | 2019 |
| Measuring the impact of beliefs on luxury buying behavior in an emerging market: Empirical evidence from India S Jain, MN Khan Journal of Fashion Marketing and Management: An International Journal 21 (3 …, 2017 | 79 | 2017 |
| Factors affecting luxury purchase intention: A conceptual framework based on an extension of the theory of planned behavior S Jain, MN Khan, S Mishra South Asian Journal of Management 22 (4), 136, 2015 | 75 | 2015 |
| Effect of value perceptions on luxury purchase intentions: an Indian market perspective S Jain, S Mishra The International Review of Retail, Distribution and Consumer Research 28 (4 …, 2018 | 66 | 2018 |
| Role of Conspicuous Value in Luxury Purchase Intention S Jain Marketing Intelligence and Planning, 2020 | 50 | 2020 |
| Examining the Moderating Role of Perceived Risk and Web Atmospherics in Online Luxury Purchase Intention S Jain Journal of Fashion Marketing and Management, 2021 | 44 | 2021 |
| Luxury Rental Purchase Intention Among Millennials- A Cross Nation study S Mishra, S Jain, V Jham Thunderbird International Business Review, 2020 | 44 | 2020 |
| Critical Success Factors for Luxury Fashion Brands in Emerging Markets: Insights from a Qualitative Study S Jain, S Mishra, S Mukhopadhyay Journal of Global Fashion Marketing, 2020 | 36 | 2020 |
| Consumer Reactions to Unsustainable Luxury: A Cross-Country Analysis C Amatulli, M De Angelis, G Pino, S Jain International Marketing Review, 2021 | 23 | 2021 |
| Exploring Gen Y Luxury Consumers’ Webrooming Behavior S Jain, A Shankar Australasian Marketing Journal, 2021 | 20* | 2021 |
| Sadhu- On the pathway of Luxury Sustainable Circular Value Model S Jain, S Mishra Sustainable Luxury: Cases on circular economy and entrepreneurship, 2018 | 20 | 2018 |
| Conspicuous value and luxury purchase intention in sharing economy in emerging markets: The moderating role of past sustainable behavior S Mishra, S Jain, R Pandey Journal of Global Fashion Marketing, 2022 | 13 | 2022 |
| The 5C’s Value Framework for Luxury Brands in Emerging Markets: A Case on India A Gupta, S Jain, S Mishra The art and science of luxury: An Asian perspective, 45-63, 2019 | 13 | 2019 |
| Factor influencing online luxury purchase intentions: The moderating role of Bandwagon Luxury Consumption Behavior S Jain South Asian Journal of Business Studies, 2022 | 12 | 2022 |
Mohammed Naved KhanProfessor, Faculty of Management Studies & Research, Aligarh Muslim University, Aligarh, IndiaVerified email at amuonline.ac.in
