| Strategic marketing DW Cravens, N Piercy McGraw-Hill, 2006 | 2771 | 2006 |
| Marketing strategy and competitive positioning GJ Hooley, N Piercy, B Nicoulaud Pearson Education, 2008 | 1522 | 2008 |
| Grundlagen des marketing P Kotler, G Armstrong, LC Harris, N Piercy, R Schellhase, B Franken Pearson Studium, 2007 | 1302 | 2007 |
| Market-led strategic change: Transforming the process of going to market NF Piercy Taylor & Francis, 2016 | 1057* | 2016 |
| Estratégia de marketing e posicionamento competitivo GJ Hooley, JA Saunders, NF Piercy Financial Times/Prentice Hall, 2001 | 949 | 2001 |
| Identifying managerial influences on exporting: past research and future directions LC Leonidou, CS Katsikeas, NF Piercy Journal of international marketing 6 (2), 74-102, 1998 | 734 | 1998 |
| Determinants of export performance in a European context CS Katsikeas, NF Piercy, C Ioannidis European journal of Marketing 30 (6), 6-35, 1996 | 671 | 1996 |
| Internal marketing—The missing half of the marketing programme N Piercy, N Morgan Long range planning 24 (2), 82-93, 1991 | 543 | 1991 |
| Customer satisfaction and the internal market: marketing our customers to our employees NF Piercy Journal of Marketing practice: Applied marketing science 1 (1), 22-44, 1995 | 482 | 1995 |
| Sources of competitive advantage in high performing exporting companies NF Piercy, A Kaleka, CS Katsikeas Journal of World Business 33 (4), 378-393, 1998 | 448 | 1998 |
| MARKETING ESTRATEGIO/DAVID W. CRAVENS Y NIGEL F. PIERCY TR. YAGO MORENO. DWP CRAVENS, F Nigel | 393 | 2007 |
| New organizational forms for competing in highly dynamic environments: the network paradigm DW Cravens, NF Piercy, SH Shipp British Journal of management 7 (3), 203-218, 1996 | 376 | 1996 |
| Driving organizational citizenship behaviors and salesperson in-role behavior performance: The role of management control and perceived organizational support NF Piercy, DW Cravens, N Lane, DW Vorhies Journal of the Academy of Marketing Science 34 (2), 244-262, 2006 | 367 | 2006 |
| Marketing implementation: the implications of marketing paradigm weakness for the strategy execution process NF Piercy Journal of the Academy of Marketing Science 26 (3), 222-236, 1998 | 299 | 1998 |
| The network paradigm and the marketing organization: developing a new management agenda NF Piercy, DW Cravens European Journal of marketing 29 (3), 7-34, 1995 | 287 | 1995 |
| Relationship marketing and collaborative networks in service organizations DW Cravens, NF Piercy International Journal of Service Industry Management, 1994 | 277 | 1994 |
| Making SWOT analysis work N Piercy, W Giles Marketing Intelligence & Planning 7 (5/6), 5-7, 1989 | 275 | 1989 |
| Examining business strategy, sales management, and salesperson antecedents of sales organization effectiveness A Baldauf, DW Cravens, NF Piercy Journal of Personal Selling & Sales Management 21 (2), 109-122, 2001 | 240 | 2001 |
| Interactions between marketing and quality at the SBU level: influences and outcomes NA Morgan, NF Piercy Journal of the Academy of Marketing Science 26 (3), 190-208, 1998 | 238 | 1998 |
| Strategic relationships between boundary-spanning functions: Aligning customer relationship management with supplier relationship management NF Piercy Industrial Marketing Management 38 (8), 857-864, 2009 | 217 | 2009 |
