| Spot the difference: consumer responses towards counterfeits S Hoon Ang, P Sim Cheng, EAC Lim, S Kuan Tambyah Journal of Consumer Marketing 18 (3), 219-235, 2001 | 1042 | 2001 |
| The influence of metaphors and product type on brand personality perceptions and attitudes SH Ang, EAC Lim Journal of Advertising 35 (2), 39-53, 2006 | 484 | 2006 |
| Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning EAC Lim, SH Ang Journal of business research 61 (3), 225-232, 2008 | 333 | 2008 |
| In-store music and consumer–brand relationships: relational transformation following experiences of (mis) fit M Beverland, EAC Lim, M Morrison, M Terziovski Journal of Business Research 59 (9), 982-989, 2006 | 262 | 2006 |
| Exploring the dark side of pet ownership: Status-and control-based pet consumption MB Beverland, F Farrelly, EAC Lim Journal of Business Research 61 (5), 490-496, 2008 | 148 | 2008 |
| What's funny and what's not: The moderating role of cultural orientation in ad humor YH Lee, EAC Lim Journal of Advertising 37 (2), 71-84, 2008 | 116 | 2008 |
| Preattentive processing of banner advertisements: The role of modality, location, and interference G Ryu, EAC Lim, LTL Tan, YJ Han Electronic Commerce Research and Applications 6 (1), 6-18, 2007 | 79 | 2007 |
| Impact of Culture on the Pursuit of Beauty: Evidence from Five Countries S Madan, S Basu, S Ng, EAC Lim Journal of International Marketing, 2018 | 77 | 2018 |
| Frontline employees’ nonverbal cues in service encounters: a double-edged sword EAC Lim, YH Lee, MD Foo Journal of the Academy of Marketing Science 45 (5), 657-676, 2017 | 68 | 2017 |
| Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response EAC Lim, SH Ang, YH Lee, SM Leong Journal of pragmatics 41 (9), 1778-1793, 2009 | 40 | 2009 |
| When good cheer goes unrequited: how emotional receptivity affects evaluation of expressed emotion YH Lee, EA Ching Lim Journal of Marketing Research 47 (6), 1151-1161, 2010 | 39 | 2010 |
| Understanding how changes within service experiences impact prospective vs. retrospective time judgments EAC Lim, D Kum, YH Lee Journal of the Academy of Marketing Science, 1-16, 2014 | 26 | 2014 |
| How the linguistic characteristics of a brand name can affect its luxury appeal A Pathak, GA Calvert, EAC Lim International Journal of Market Research 59 (5), 567-600, 2017 | 20 | 2017 |
| In Pursuit of Happiness: Effects of Mental Subtraction and Alternative Comparison SH Ang, EAC Lim, SM Leong, Z Chen Social Indicators Research 122 (1), 87-103, 2015 | 18 | 2015 |
| Unpacking the black box of multifocused customer loyalty XF Wang, GC Wang, XY Wang, CH Wee, E Lim Social Behavior and Personality: an international journal 42 (6), 959-968, 2014 | 8 | 2014 |
| Power Distance and Consumer Evaluation of Vertical Brand Extension X Liu, S Ng, E Lim Advances in Consumer Research 42, 2014 | 4 | 2014 |
| Happiness From Experiences: Its All in the Mind (Set) S Madan, E Lim, S Ng ACR North American Advances, 2016 | | 2016 |
| When Keeping It Simple Isn't Stupid: the Cost of Olfactory Complexity S Madan, E Lim AP-Asia-Pacific Advances in Consumer Research Volume 11, 2015 | | 2015 |
| Pursuit of Beauty: The Cultural Divide S Madan, S Basu, E Lim, S Ng AP-Asia-Pacific Advances in Consumer Research Volume 11, 2015 | | 2015 |
| Relatedness Vs. Similarity: the Role of Response Set Effects in Competitive Advertising YH Lee, EAC Lim, A Nagpal AP-Asia-Pacific Advances in Consumer Research Volume 7, 2006 | | 2006 |
Swee Hoon AngNational University of SingaporeVerified email at nus.edu.sg
