| Customer-based brand equity for a destination M Konecnik, WC Gartner Annals of tourism research 34 (2), 400-421, 2007 | 1664 | 2007 |
| Tourism destination brand identity: The case of Slovenia M Konecnik, F Go Journal of brand management 15, 177-189, 2008 | 527 | 2008 |
| Human capital and SME internationalization: A structural equation modeling study M Ruzzier, B Antoncic, RD Hisrich, M Konecnik Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2007 | 430 | 2007 |
| Tourism destination brand equity dimensions: Renewal versus repeat market WC Gartner, MK Ruzzier Journal of travel research 50 (5), 471-481, 2011 | 413 | 2011 |
| Temelji trženja: pristop k trženjskemu načinu razmišljanja v 21. stoletju M Konečnik Ruzzier Ljubljana: Meritum, 2011 | 290 | 2011 |
| Internal branding process: Exploring the role of mediators in top management's leadership–commitment relationship K Terglav, MK Ruzzier, R Kaše International Journal of Hospitality Management 54, 1-11, 2016 | 272 | 2016 |
| Developing and applying a place brand identity model: The case of Slovenia MK Ruzzier, L De Chernatony Journal of Business Research 66 (1), 45-52, 2013 | 259 | 2013 |
| Evaluating Slovenia's image as a tourism destination: A self-analysis process towards building a destination brand M Konecnik Journal of brand management 11, 307-316, 2004 | 219 | 2004 |
| Croatian-based brand equity for Slovenia as a tourism destination M Konecnik Economic and business review 8 (1), 83, 2006 | 154 | 2006 |
| Trženje v turizmu M Konečnik Ruzzier Ljubljana: Meritum, 2010 | 141 | 2010 |
| On the relationship between firm size, resources, age at entry and internationalization: the case of Slovenian SMEs M Ruzzier, MK Ruzzier Journal of business economics and management 16 (1), 52-73, 2015 | 116 | 2015 |
| The image as a possible source of competitive advantage of the destination—The case of Slovenia M Konecnik Tourism Review 57 (1/2), 6-12, 2002 | 116 | 2002 |
| The resource-based approach to the internationalisation of SMEs: Differences in resource bundles between internationalised and non-internationalised companies M Ruzzier, B Antončič, M Konečnik Zagreb International Review of Economics & Business 9 (2), 95-116, 2006 | 98 | 2006 |
| Transition towards sustainability: Adoption of eco-products among consumers J Hojnik, M Ruzzier, M Konečnik Ruzzier Sustainability 11 (16), 4308, 2019 | 91 | 2019 |
| Extending the tourism destination image concept into customer-based brand equity for a tourism destination M Konečnik Ruzzier Economic research-Ekonomska istraživanja 23 (3), 24-42, 2010 | 88 | 2010 |
| The influence of previous visitation on customer's evaluation of a tourism destination M Konecnik Ruzzier, M Ruzzier Managing Global Transitions 4 (2), 145-165, 2006 | 60 | 2006 |
| The internationalization strategies of SMEs: The case of the Slovenian hotel industry M Ruzzier, M Konečnik Management: journal of contemporary management issues 11 (1), 17-35, 2006 | 56 | 2006 |
| Izzivi proučevanja kompleksne narave blagovne znamke s pomočjo uravnoteženega pogleda nanjo M Konečnik Organizacija 39 (4), 265-272, 2006 | 51 | 2006 |
| Customer-based brand equity for tourism destination: Conceptual model and its empirical verification M Konečnik University of Ljubljana, 2005 | 46 | 2005 |
| The customer’s perspective on the tourism destination brand: A structural equation modeling study M Konecnik Ruzzier, M Ruzzier Transformations in Business and Economics 7 (1), 169-184, 2008 | 43 | 2008 |
