| The use of new‐media marketing in the green industry: Analysis of social media use and impact on sales B Yao, A Shanoyan, HH Peterson, C Boyer, L Baker Agribusiness 35 (2), 281-297, 2019 | 50 | 2019 |
| Recruiting Strategically: Increasing Enrollment in Academic Programs of Agriculture. LM Baker, Q Settle, C Chiarelli, T Irani Journal of Agricultural Education 54 (3), 54-66, 2013 | 36 | 2013 |
| Branding the land grant university: Stakeholders’ awareness and perceptions of the tripartite mission K Abrams, C Meyers, T Irani, L Baker Journal of Extension 48 (6), 1-11, 2010 | 33 | 2010 |
| Instructors' social media use and preferences in agriculture classes Q Settle, R Telg, T Irani, LM Baker, E Rhoades, T Rutherford NACTA Journal 55 (2), 78-83, 2011 | 27 | 2011 |
| Using Prezi in the classroom Q Settle, KM Abrams, LM Baker NACTA Journal 55 (4), 105, 2011 | 25 | 2011 |
| Communicating strategically with generation me: Aligning students' career needs with communication about academic programs and available careers LM Baker, T Irani, K Abrams NACTA Journal 55 (2), 32-39, 2011 | 22 | 2011 |
| Totally transparent: A qualitative study about the impact of farm tours on bloggers S Stebner, J Ray, J Becker, LM Baker Journal of Applied Communications 99 (4), 48-62, 2015 | 17 | 2015 |
| Social Media in Education: The Relationship Between Past Use and Current Perceptions. Q Settle, R Telg, LM Baker, T Irani, E Rhoades, T Rutherford Journal of Agricultural Education 53 (3), 2012 | 16 | 2012 |
| The new agent: A qualitative study to strategically adapt new agent professional development LM Baker, G Hadley The Journal of Extension 52 (5), 10, 2014 | 15 | 2014 |
| Communicating climate change: a qualitative study exploring how communicators and educators are approaching climate-change discussions K Rohling, C Wandersee, LM Baker, P Tomlinson Journal of Applied Communications 100 (3), 83-93, 2016 | 14 | 2016 |
| Expectations and experience: An exploratory study of undergraduate research experiences as viewed through the experiential learning theory S Stebner, AEH King, LM Baker NACTA Journal 60 (4), 364-371, 2016 | 12 | 2016 |
| Let's get theoretical: A quantitative content analysis of theories and models used in the Journal of Applied Communications LM Baker, AEH King Journal of Applied Communications 100 (1), 67-80, 2016 | 12 | 2016 |
| Marketing with more: An in-depth look at relationship marketing with new media in the green industry S Stebner, LM Baker, HH Peterson, CR Boyer Journal of Applied Communications, 7-19, 2017 | 11 | 2017 |
| Relationship marketing: A qualitative case study of new-media marketing use by Kansas garden centers S Stebner, CR Boyer, LM Baker, HH Peterson Horticulturae 3 (1), 26, 2017 | 10 | 2017 |
| The impact of new media on policy affecting agriculture LM Baker, T Irani Journal of Applied Communications 98 (3), 17-32, 2014 | 10 | 2014 |
| Trends in the use of new-media marketing in US ornamental horticulture industries HH Peterson, CR Boyer, LM Baker, BH Yao Horticulturae 4 (4), 32, 2018 | 9 | 2018 |
| Flipping the classroom and furthering our careers LM Baker, Q Settle Nacta Journal 57 (3), 75-76, 2013 | 9 | 2013 |
| Managing media relations: Determining the reputation of a land grant institution from perspective of media professionals LM Baker, K Abrams, T Irani, C Meyers Journal of Applied Communications 95 (2), 60-74, 2011 | 9 | 2011 |
| Printing and mailing for the brand: An exploratory qualitative study seeking to understand internal branding and marketing within university and extension communication … A Zagonel, LM Baker, AEH King Journal of Applied Communications 103 (2), 2019 | 8 | 2019 |
| Ask the audience: determining the organizational identity of a state extension agency J Ray, LM Baker, Q Settle Journal of Applied Communications 99 (4), 62-76, 2015 | 8 | 2015 |
Cheryl R. BoyerKansas State University, Professor, Nursery Crop Production and MarketingVerified email at ksu.edu
