| Classification of virtual fitting room technologies in the fashion industry: from the perspective of consumer experience H Lee, Y Xu International Journal of Fashion Design, Technology and Education 13 (1), 1-10, 2020 | 82 | 2020 |
| Consumer experiences, the key to survive in an omni-channel environment: Use of virtual technology H Lee, K Leonas Journal of Textile and Apparel, Technology and Management 10 (3), 2018 | 61 | 2018 |
| Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects H Lee, Y Xu, A Porterfield Journal of Fashion Marketing and Management: An International Journal 25 (1 …, 2021 | 57 | 2021 |
| Preferred product attributes for sustainable outdoor apparel: A conjoint analysis approach L Wang, Y Xu, H Lee, A Li Sustainable Production and Consumption 29, 657-671, 2022 | 47 | 2022 |
| Young luxury fashion consumers' preferences in multi-channel environment H Lee, L Rothenberg, Y Xu International Journal of Retail & Distribution Management 48 (3), 244-261, 2020 | 47 | 2020 |
| Antecedents and moderators of consumer adoption toward AR‐enhanced virtual try‐on technology: A stimulus‐organism‐response approach H Lee, Y Xu, A Porterfield International Journal of Consumer Studies 46 (4), 1319-1338, 2022 | 38 | 2022 |
| Millennials’ intention to use self-checkout technology in different fashion retail formats: perceived benefits and risks H Lee, KK Leonas Clothing and Textiles Research Journal 39 (4), 264-280, 2021 | 31 | 2021 |
| Technology visibility and consumer adoption of virtual fitting rooms (VFRs): a cross-cultural comparison of Chinese and Korean consumers H Lee, Y Xu, A Li Journal of Fashion Marketing and Management: An International Journal 24 (2 …, 2020 | 17 | 2020 |
| Consumer motivations for luxury fashion rental: A second-order factor analysis approach Y Ruan, Y Xu, H Lee Sustainability 14 (12), 7475, 2022 | 15 | 2022 |
| Influence of motivational orientations on consumers’ adoption of virtual fitting rooms (VFRs): Moderating effects of fashion leadership and technology visibility H Lee, Y Xu International Journal of Fashion Design, Technology and Education 15 (3 …, 2022 | 8 | 2022 |
| Virtual fitting rooms for online apparel shopping: An exploration of consumer perceptions H Lee, Y Xu, A Porterfield Family and Consumer Sciences Research Journal 50 (3), 189-204, 2022 | 8 | 2022 |
| The effects of cultural self-construal and self-disclosure on attachment and relationship satisfaction in SNS H Lee, SJ Hwang Clothing and Textiles Research Journal 37 (2), 119-135, 2019 | 8 | 2019 |
| Consumers' acceptance and diffusion of word-of-mouth in social brand community: the moderating effect of self-monitoring H Lee, SJ Hwang Journal of Fashion Marketing and Management: An International Journal 25 (1 …, 2021 | 6 | 2021 |
| Fashion consumers’ perception and adoption of virtual fitting rooms (VFRs): A perspective of regulatory focus and shopping involvement H Lee North Carolina State University, 2021 | 4 | 2021 |
| Fashion Consumers’ Perception and Adoption of Virtual Fitting Rooms (VFRs): A Perspective of Regulatory Focus H Lee, Y Xu, A Porterfield International Textile and Apparel Association Annual Conference Proceedings …, 2020 | 1 | 2020 |
| The role of regulatory focus in consumers' adoption of virtual fitting rooms (VFRs) H Lee, Y Xu, A Porterfield Journal of Fashion Marketing and Management: An International Journal, 2024 | | 2024 |
| Information Overload and Information Distrust: How Does Information Environment Influence Consumer Well-being During the COVID-19 Pandemic W Han, H Lee, Y Xu, YA Cheng International Textile and Apparel Association Annual Conference Proceedings …, 2024 | | 2024 |
| COPING WITH THE COVID-19 PANDEMIC IN THE CONTEXT OF FASHION SHOPPING: A STIMULUS-ORGANISM-RESPONSE (SOR) APPROACH H Lee, Y Xu, W Han 2023 Global Marketing Conference at Seoul, 969, 2023 | | 2023 |
| Consumer Adoption of Virtual Fitting Rooms (VFRs): A perspective of Past Experience, Fashion Involvement, and Shopping Involvement H Lee, Y Xu, A Porterfield International Textile and Apparel Association Annual Conference Proceedings …, 2022 | | 2022 |
| From Mass Customization to Mass Personalization: A Perspective of the Fashion Industry in China P Meng, H Lee, Y Xu International Textile and Apparel Association Annual Conference Proceedings …, 2022 | | 2022 |
Yingjiao XuNorth Carolina State UniversityVerified email at ncsu.edu
