Follow
Klement Podnar
Klement Podnar
Professor of marketing communications, University of Ljubljana
Verified email at fdv.uni-lj.si
Title
Cited by
Cited by
Year
The role of consumer–brand identification in building brand relationships
U Tuškej, U Golob, K Podnar
Journal of business research 66 (1), 53-59, 2013
9472013
CSR expectations: the focus of corporate marketing
K Podnar, U Golob
Corporate communications: An international journal 12 (4), 326-340, 2007
4262007
Guest editorial: communicating corporate social responsibility
K Podnar
Taylor & Francis 14 (2), 75-81, 2008
3222008
CSR communication: quo vadis?
U Golob, K Podnar, WJ Elving, A Ellerup Nielsen, C Thomsen, F Schultz
Corporate communications: An international journal 18 (2), 176-192, 2013
2982013
Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media
U Tuškej, K Podnar
Journal of product & brand management 27 (1), 3-17, 2018
1912018
Towards a categorization of stakeholder groups: an empirical verification of a three‐level model
K Podnar, Z Jancic
Journal of marketing communications 12 (4), 297-308, 2006
1462006
The bad, the ugly and the good: new challenges for CSR communication
WJL Elving, U Golob, K Podnar, A Ellerup-Nielsen, C Thomson
Corporate Communications: An International Journal 20 (2), 118-127, 2015
1282015
The interplay of past consumption, attitudes and personal norms in organic food buying
MK Koklic, U Golob, K Podnar, V Zabkar
Appetite 137, 27-34, 2019
1252019
Critical points of CSR‐related stakeholder dialogue in practice
U Golob, K Podnar
Business Ethics: A European Review 23 (3), 248-257, 2014
1052014
The effect of word of mouth on consumers’ attitudes toward products and their purchase probability
K Podnar, P Javernik
Journal of promotion management 18 (2), 145-168, 2012
862012
Corporate social responsibility communication and dialogue
U Golob, K Podnar
The handbook of communication and corporate social responsibility, 231-251, 2011
822011
Corporate brand orientation: Identity, internal images, and corporate identification matters
JMT Balmer, K Podnar
Journal of Business Research 134, 729-737, 2021
812021
A dynamic review of the emergence of corporate social responsibility communication
N Verk, U Golob, K Podnar
Journal of Business Ethics 168, 491-515, 2021
812021
Korporativno komuniciranje
K Podnar
Fakulteta za družbene vede, 2011
792011
The role of environmentally conscious purchase behaviour and green scepticism in organic food consumption
U Golob, MK Koklic, K Podnar, V Zabkar
British Food Journal 120 (10), 2411-2424, 2018
722018
Corporate communication: A marketing viewpoint
K Podnar
Routledge, 2014
722014
The importance of corporate social responsibility for responsible consumption: Exploring moral motivations of consumers
U Golob, K Podnar, MK Koklič, V Zabkar
Corporate Social Responsibility and Environmental Management 26 (2), 416-423, 2019
682019
Temelji marketinškega načrta: študijski dodatek
K Podnar, U Golob, Z Jančič, M Lah, A Židan
Fakulteta za družbene vede, 2007
592007
Capturing the essence of a corporate brand personality: A Western brand in Eastern Europe
JV Rekom, G Jacobs, PWJ Verlegh, K Podnar
Journal of Brand Management 14, 114-124, 2006
542006
Mapping semantic meaning of corporate reputation in global economic crisis context: A Slovenian study
K Podnar, U Tuškej, U Golob
Public Relations Review 38 (5), 906-915, 2012
532012
The system can't perform the operation now. Try again later.
Articles 1–20