Chow-Hou Wee
Chow-Hou Wee
Professor of Strategy and Marketing
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TitleCited byYear
Global business today
CWL Hill, W Hernández-Requejo
McGraw-Hill Irwin, 2008
Non-price determinants of intention to purchase counterfeit goods: An exploratory study
CH Wee, SJ Ta, KH Cheok
International Marketing Review 12 (6), 19-46, 1995
Sun Tzu: war and management: application to strategic management and thinking
CH Wee
Addison Wesley Publishing Company, 1991
Control mechanisms, key personnel appointment, control and performance of Sino-Singaporean joint ventures
P Wang, CH Wee, PH Koh
International Business Review 7 (4), 351-375, 1998
Comparative advertising: a review with implications for further research
SB Ash, CH Wee
ACR North American Advances, 1983
Sex role portrayal in television advertising: A comparative study of Singapore and Malaysia
CH Wee, ML Choong, SK Tambyah
International Marketing Review 12 (1), 49-64, 1995
Establishing a successful Sino-foreign equity joint venture: The Singapore experience
P Wang, CH Wee, PH Koh
Journal of World Business 34 (3), 287-305, 1999
Marketing and economic development: Focusing on the less developed countries
S Hosley, CH Wee
Journal of Macromarketing 8 (1), 43-53, 1988
Generic marketing strategies for small and medium-sized enterprises–conceptual framework and examples from Asia
KS Lee, GH Lim, SJ Tan, CH Wee
Journal of Strategic Marketing 9 (2), 145-162, 2001
Consumer sentiment towards marketing in Hong Kong
CH Wee, M Chan
European Journal of Marketing 23 (4), 25-39, 1989
Word-of-mouth communication in Singapore: With focus on effects of message-sidedness, source and user-type
C Hou Wee, S Luan Lim, M Lwin
Asia Pacific Journal of Marketing and Logistics 7 (1/2), 5-36, 1995
Entrepreneurship: A review with implications for further research
CH Wee, WS Lim, R Lee
Journal of Small Business & Entrepreneurship 11 (4), 25-49, 1994
The image of countries as locations for investment
CH Wee, DTE Lim, G Tan
Product-Country Images: Impact and Role in International Marketing. New York …, 1993
The effect of an audio stimulus: accents in English language on cross-cultural consumer response to advertising
M Lwin, CH Wee
Journal of international consumer marketing 11 (2), 5-37, 1999
Patronage behavior toward shopping areas: a proposed model based on Huff's model of retail gravitation
CH Wee, MR Pearce
ACR North American Advances, 1985
Sun Zi art of war: an illustrated translation with Asian perspectives and insights
Sunzi, CH Wee, CH Wee
Pearson Education South Asia, 2003
The role of customer service in determining customer satisfaction
H Vredenburg, CH Wee
Journal of the Academy of Marketing Science 14 (2), 17-26, 1986
The influence of spokesperson's race in relation to accents used in television commercials
MO Lwin, CH Wee
Journal of Current Issues & Research in Advertising 22 (1), 67-83, 2000
Organizational response to public relations: An empirical study of firms in Singapore
CH Wee, SJ Tan, KL Chew
Public Relations Review 22 (3), 259-277, 1996
Competitive business intelligence in Singapore
CH Wee, ML Leow
Journal of Strategic Marketing 2 (2), 112-139, 1994
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