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Chow-Hou Wee
Chow-Hou Wee
Professor of Strategy and Marketing
Verified email at ntu.edu.sg
Title
Cited by
Cited by
Year
Global business today
CWL Hill
McGraw-Hill, 2022
7122022
Non‐price determinants of intention to purchase counterfeit goods: an exploratory study
CH Wee, SJ Ta, KH Cheok
International Marketing Review 12 (6), 19-46, 1995
7081995
Sustainability of ecological and conventional agricultural systems in Bangladesh: an assessment based on environmental, economic and social perspectives
G Rasul, GB Thapa
Agricultural systems 79 (3), 327-351, 2004
4682004
Sun Tzu: war and management: application to strategic management and thinking
CH Wee, KS Lee, BW Hidajat
Addison Wesley Publishing Company, 1996
1501996
Comparative Advertising: A Review with Implications for Further Research.
SB Ash, CH Wee
Advances in consumer research 10 (1), 1983
931983
Control mechanisms, key personnel appointment, control and performance of Sino-Singaporean joint ventures
P Wang, CH Wee, PH Koh
International Business Review 7 (4), 351-375, 1998
871998
Marketing and economic development: Focusing on the less developed countries
S Hosley, CH Wee
Journal of Macromarketing 8 (1), 43-53, 1988
761988
Sex role portrayal in television advertising: A comparative studyof Singapore and Malaysia
CH Wee, ML Choong, SK Tambyah
International Marketing Review 12 (1), 49-64, 1995
751995
Establishing a successful Sino-foreign equity joint venture: The Singapore experience
P Wang, CH Wee, PH Koh
Journal of World Business 34 (3), 287-305, 1999
701999
Entrepreneurship: A review with implications for further research
CH Wee, WS Lim, R Lee
Journal of Small Business & Entrepreneurship 11 (4), 25-49, 1994
571994
Generic marketing strategies for small and medium-sized enterprises–conceptual framework and examples from Asia
KS Lee, GH Lim, SJ Tan, CH Wee
Journal of Strategic Marketing 9 (2), 145-162, 2001
542001
Word‐of‐mouth communication in Singapore: with focus on effects of message‐sidedness, source and user‐type
C Hou Wee, S Luan Lim, M Lwin
Asia Pacific Journal of Marketing and Logistics 7 (1/2), 5-36, 1995
531995
Consumer sentiment towards marketing in Hong Kong
CH Wee, M Chan
European Journal of Marketing 23 (4), 25-39, 1989
471989
PATRONAGE BEHAVIOUR TOWARD SHOPPING AREAS: A PROPOSED MODEL BASED ON HUFF'S MODEL OF RETAIL GRAVITATION.
CH Wee, MR Pearce
Advances in Consumer Research 12 (1), 1985
451985
The image of countries as locations for investment
CH Wee, DTE Lim, GYW Tan
Product-Country Images, 311-338, 2014
432014
The effect of an audio stimulus: accents in English language on cross-cultural consumer response to advertising
M Lwin, CH Wee
Journal of International Consumer Marketing 11 (2), 5-37, 1999
411999
Sun Zi art of war: an illustrated translation with Asian perspectives and insights
Sunzi, CH Wee, CH Wee
Pearson Education South Asia, 2003
372003
The role of customer service in determining customer satisfaction
H Vredenburg, CH Wee
Journal of the Academy of Marketing Science 14, 17-26, 1986
291986
The influence of spokesperson's race in relation to accents used in television commercials
MO Lwin, CH Wee
Journal of Current Issues & Research in Advertising 22 (1), 67-83, 2000
282000
Competitive business intelligence in Singapore
CH Wee, ML Leow
Journal of Strategic Marketing 2 (2), 112-139, 1994
271994
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