| Choosing the Right Target: Relative Preferences for Resource Similarity and Complementarity in Acquisition Choice Y Yu, N Umashankar, V Rao Strategic Management Journal, 2015 | 104 | 2015 |
| Anticipated vs. actual synergy in merger partner selection and post-merger innovation VR Rao, Y Yu, N Umashankar Marketing Science 35 (6), 934-952, 2016 | 37 | 2016 |
| Pioneering Advantage in Generic Drug Competition Y Yu, S Gupta International Journal of Pharmaceutical and Healthcare Marketing 8 (2), 126 …, 2014 | 35 | 2014 |
| Review of Merger and Acquisition Research in Marketing Y Yu Innovative Marketing 9 (1), 27-36, 2013 | 15 | 2013 |
| Relationship Investment and Reciprocity: An Empirical Investigation Y Yu Journal of Business and Industrial Marketing 30 (5), 637 - 647, 2014 | 12 | 2014 |
| The effect of Affordable Care Act on the competition in the post-patent ethical drug market Y Yu, Y Zhao International Journal of Pharmaceutical and Healthcare Marketing, 2014 | 2 | 2014 |
Sachin GuptaHenrietta Louis Johnson Professor of Management and Professor of Marketing, Cornell UniversityBestätigte E-Mail-Adresse bei cornell.edu
