Kalpesh K Desai
Kalpesh K Desai
Professor of Marketing, University of Missouri-Kansas City
Bestätigte E-Mail-Adresse bei umkc.edu
Zitiert von
Zitiert von
The effects of ingredient branding strategies on host brand extendibility
KK Desai, KL Keller
Journal of marketing 66 (1), 73-93, 2002
An empirical investigation of signaling in the motion picture industry
S Basuroy, KK Desai, D Talukdar
Journal of marketing research 43 (2), 287-295, 2006
How credit card payments increase unhealthy food purchases: Visceral regulation of vices
M Thomas, KK Desai, S Seenivasan
Journal of consumer research 38 (1), 126-139, 2011
Association of telemedicine for remote monitoring of intensive care patients with mortality, complications, and length of stay
EJ Thomas, JF Lucke, L Wueste, L Weavind, B Patel
Jama 302 (24), 2671-2678, 2009
Interactive influence of genre familiarity, star power, and critics' reviews in the cultural goods industry: The case of motion pictures
KK Desai, S Basuroy
Psychology & Marketing 22 (3), 203-223, 2005
Descriptive characteristics of memory-based consideration sets: influence of usage occasion frequency and usage location familiarity
KK Desai, WD Hoyer
Journal of Consumer Research 27 (3), 309-323, 2000
Relationship between product groups' price perceptions, shopper's basket size, and grocery store's overall store price image
KK Desai, D Talukdar
Psychology & Marketing 20 (10), 903-933, 2003
Strategic role of affect-based attitudes in the acquisition, development, and retention of customers
KK Desai, V Mahajan
Journal of Business Research 42 (3), 309-324, 1998
Consumer perceptions of product variants positioned on atypical attributes
KK Desai, S Ratneshwar
Journal of the Academy of Marketing Science 31 (1), 22-35, 2003
The influence of chronic and situational self-construal on categorization
SP Jain, KK Desai, H Mao
Journal of Consumer Research 34 (1), 66-76, 2007
Line extensions: a categorization and an information processing perspective
KK Desai, WD Hoyer
ACR North American Advances, 1993
Adverse influence of brand commitment on consideration of and preference for competing brands
KK Desai, S Raju
Psychology & Marketing 24 (7), 595-614, 2007
Shopper marketing moderators of the brand equity–behavioral loyalty relationship
VG Hariharan, KK Desai, D Talukdar, JJ Inman
Journal of Business Research 85, 91-104, 2018
Do consumer perceptions matter in measuring choice variety and variety seeking?
KK Desai, M Trivedi
Journal of Business Research 67 (1), 2786-2792, 2014
When good consumers turn bad: Psychological contract breach in committed brand relationships
NV Montgomery, S Raju, KK Desai, HR Unnava
Journal of Consumer Psychology 28 (3), 437-449, 2018
The role of exploratory buying behavior tendencies in choices made for others
TG Chowdhury, S Ratneshwar, KK Desai
Journal of Consumer Psychology 19 (3), 517-525, 2009
Consumer's value for informational role of agent in service industry
M Trivedi, MS Morgan, KK Desai
Journal of Services Marketing, 2008
Special Session Summary Schema Incongruity: a Multidimensional Perspective Involving Advertising Schema, Self-Schema, and Product Schema
KK Desai, E Gencturk
ACR North American Advances, 1995
An empirical investigation of composite product choice
KK Desai, DK Gauri, Y Ma
Journal of Retailing 90 (4), 493-510, 2014
Accentuate the positive: how identity affects customer satisfaction
TG Chowdhury, KK Desai, L Bolton
Journal of Consumer Marketing, 2014
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