Dana L. Alden
Dana L. Alden
William R. Johnson Jr. Distinguished Professor, Shidler College of Business, University of Hawaii
Bestätigte E-Mail-Adresse bei hawaii.edu - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Effects of brand local and nonlocal origin on consumer attitudes in developing countries
R Batra, V Ramaswamy, DL Alden, JBEM Steenkamp, S Ramachander
Journal of consumer psychology 9 (2), 83-95, 2000
16442000
Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture
DL Alden, JBEM Steenkamp, R Batra
Journal of marketing 63 (1), 75-87, 1999
15351999
How perceived brand globalness creates brand value
JBEM Steenkamp, R Batra, DL Alden
Journal of International Business Studies 34 (1), 53-65, 2003
14112003
Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences
DL Alden, JBEM Steenkamp, R Batra
International Journal of Research in Marketing 23 (3), 227-239, 2006
5662006
Identifying global and culture-specific dimensions of humor in advertising: A multinational analysis
DL Alden, WD Hoyer, C Lee
Journal of Marketing 57 (2), 64-75, 1993
5561993
The effects of incongruity, surprise and positive moderators on perceived humor in television advertising
DL Alden, A Mukherjee, WD Hoyer
Journal of Advertising 29 (2), 1-15, 2000
4272000
Some effects of schematic processing on consumer expectations and disconfirmation judgments
DM Stayman, DL Alden, KH Smith
Journal of Consumer Research 19 (2), 240-255, 1992
4001992
A market expansion ability approach to identify potential exporters
YS Yang, RP Leone, DL Alden
Journal of marketing 56 (1), 84-96, 1992
2961992
Global brand positioning and perceptions: International advertising and global consumer culture
MA Akaka, DL Alden
International journal of Advertising 29 (1), 37-56, 2010
2552010
An investigation of consumer response to sales promotions in developing markets: A three-country...
LC Huff, DL Alden
Journal of Advertising Research 38 (3), 47-56, 1998
194*1998
Self-construal and need-for-cognition effects on brand attitudes and purchase intentions in response to comparative advertising in Thailand and the United States
K Polyorat, DL Alden, DL Alden
Journal of advertising 34 (1), 37-48, 2005
1322005
Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement
K Polyorat, DL Alden, ES Kim
Psychology & Marketing 24 (6), 539-554, 2007
1242007
A categorization approach to analyzing the global consumer culture debate
MA Merz, Y He, DL Alden
International Marketing Review, 2008
1212008
The effect of global company animosity on global brand attitudes in emerging and developed markets: does perceived value matter?
DL Alden, JB Kelley, P Riefler, JA Lee, GN Soutar
Journal of International Marketing 21 (2), 17-38, 2013
1162013
An examination of cognitive factors related to humorousness in television advertising
DL Alden, WD Hoyer
Journal of Advertising 22 (2), 29-37, 1993
1151993
Organ donation and culture: a comparison of Asian American and European American beliefs, attitudes, and behaviors
DL Alden, AHS Cheung
Journal of applied social psychology 30 (2), 293-314, 2000
1022000
Functional equivalence in cross‐cultural consumer behavior: Gift giving in Japan and the United States
RT Green, DL Alden
Psychology & Marketing 5 (2), 155-168, 1988
1011988
Diffusion of measurement invariance assessment in cross-national empirical marketing research: perspectives from the literature and a survey of researchers
Y He, MA Merz, DL Alden
Journal of International Marketing 16 (2), 64-83, 2008
832008
Consumption in the public eye: The influence of social presence on service experience
Y He, Q Chen, DL Alden
Journal of Business Research 65 (3), 302-310, 2012
752012
Country-of-origin, perceived risk and evaluation strategy
DL Alden, WD Hoyer, AE Crowley
ACR North American Advances, 1993
701993
Das System kann den Vorgang jetzt nicht ausführen. Versuchen Sie es später erneut.
Artikel 1–20