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William Putsis
William Putsis
Professor, Kenan-Flagler Business School, University of North Carolina at Chapel Hill
Bestätigte E-Mail-Adresse bei unc.edu
Titel
Zitiert von
Zitiert von
Jahr
Product proliferation: An empirical analysis of product line determinants and market outcomes
BL Bayus, WP Putsis Jr
Marketing Science 18 (2), 137-153, 1999
5161999
Assessing the competitive interaction between private labels and national brands
RW Cotterill, WP Putsis, Jr, R Dhar
The Journal of Business 73 (1), 109-137, 2000
4072000
Marketing-mix variables and the diffusion of successive generations of a technological innovation
PJ Danaher, BGS Hardie, WP Putsis Jr
Journal of Marketing Research 38 (4), 501-514, 2001
3442001
Mixing behavior in cross-country diffusion
WP Putsis Jr, S Balasubramanian, EH Kaplan, SK Sen
Marketing Science 16 (4), 354-369, 1997
2491997
Market share and price setting behavior for private labels and national brands
RW Cotterill, WP Putsis
Review of Industrial organization 17, 17-39, 2000
2072000
An empirical study of the effect of brand proliferation on private label–national brand pricing behavior
WP Putsis
Review of industrial Organization 12, 355-371, 1997
1941997
Buying or just browsing? The duration of purchase deliberation
WP Putsis Jr, N Srinivasan
Journal of marketing research 31 (3), 393-402, 1994
1541994
An empirical analysis of firms' product line decisions
WP Putsis Jr, BL Bayus
Journal of Marketing Research 38 (1), 110-118, 2001
1432001
Do models of vertical strategic interaction for national and store brands meet the market test?
RW Cotterill, WP Putsis Jr
Journal of Retailing 77 (1), 83-109, 2001
1332001
11. ESTIMATION TECHNIQUES FOR MACRO DIFFUSION MODELS
WP Putsis Jr, V Srinfvasan
New-product diffusion models 11, 2000
1222000
The many faces of competition
W Putsis, R Dhar
Marketing Letters 9, 269-284, 1998
1131998
Share, price and category expenditure—Geographic market effects and private labels
WP Putsis Jr, RW Cotterill
Managerial and Decision Economics 20 (4), 175-187, 1999
871999
Marketing models and the Lucas critique
HJ Van Heerde, MG Dekimpe, WP Putsis Jr
Journal of Marketing Research 42 (1), 15-21, 2005
802005
An empirical analysis of the determinants of category expenditure
WP Putsis Jr, R Dhar
Journal of Business Research 52 (3), 277-291, 2001
772001
Audience characteristics and bundling: A hedonic analysis of magazine advertising rates
MA Koschat, WP Putsis Jr
Journal of Marketing Research 39 (2), 262-273, 2002
692002
Parameter variation and new product diffusion
WP Putsis
Journal of Forecasting 17 (3‐4), 231-257, 1998
681998
Assessing the impact of antidrug advertising on adolescent drug consumption: results from a behavioral economic model
LG Block, VG Morwitz, WP Putsis Jr, SK Sen
American Journal of Public Health 92 (8), 1346-1351, 2002
662002
Winners and losers: Redistribution and the use of economic impact analysis in marketing
WP Putsis Jr
Journal of Macromarketing 18 (1), 24-33, 1998
641998
Who wants you when you're old and poor? Exploring the economics of media pricing
MA Koschat, WP Putsis Jr
The Journal of Media Economics 13 (4), 215-232, 2000
582000
Temporal aggregation in diffusion models of first-time purchase: Does choice of frequency matter?
WP Putsis Jr
Technological Forecasting and Social Change 51 (3), 265-279, 1996
561996
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