Christian Homburg
Christian Homburg
Lehrstuhl für Business-to-Business Marketing, Sales & Pricing
Bestätigte E-Mail-Adresse bei bwl.uni-mannheim.de
Titel
Zitiert von
Zitiert von
Jahr
Applications of structural equation modeling in marketing and consumer research: A review
H Baumgartner, C Homburg
International journal of Research in Marketing 13 (2), 139-161, 1996
30781996
Marketingmanagement: Strategie-Instrumente-Umsetzung-Unternehmensführung
C Homburg
Springer-Verlag, 2016
2934*2016
A multiple-layer model of market-oriented organizational culture: Measurement issues and performance outcomes
C Homburg, C Pflesser
Journal of marketing research 37 (4), 449-462, 2000
20012000
Konzeptualisierung und Operationalisierung komplexer Konstrukte: ein Leitfaden für die Marketingforschung
C Homburg, A Giering
Schäffer-Poeschel, 1998
18921998
Personal characteristics as moderators of the relationship between customer satisfaction and loyalty—an empirical analysis
C Homburg, A Giering
Psychology & Marketing 18 (1), 43-66, 2001
17912001
Do satisfied customers really pay more? A study of the relationship between customer satisfaction and willingness to pay
C Homburg, N Koschate, WD Hoyer
Journal of marketing 69 (2), 84-96, 2005
15112005
Buyer–supplier relationships and customer firm costs
JP Cannon, C Homburg
Journal of marketing 65 (1), 29-43, 2001
12562001
Beurteilung von kausalmodellen: Bestandsaufnahme und anwendungsempfehlungen
C Homburg, H Baumgartner
Marketing: Zeitschrift für Forschung und Praxis, 162-176, 1995
11291995
Does customer interaction enhance new product success?
KE Gruner, C Homburg
Journal of business research 49 (1), 1-14, 2000
10872000
Customer experience management: toward implementing an evolving marketing concept
C Homburg, D Jozić, C Kuehnl
Journal of the Academy of Marketing Science 45 (3), 377-401, 2017
9142017
Der Zusammenhang zwischen Kundenzufriedenheit und Kundenbindung
C Homburg, A Giering, F Hentschel
Reihe: Wissenschaftliche Arbeitspapiere/Institut für Marktorientierte …, 1999
9071999
Kundennähe von Industriegüterunternehmen: Konzeption—Erfolgsauswirkungen—Determinanten
C Homburg
Springer-Verlag, 2013
8732013
Kundenbindungsmanagement
C Homburg, M Bruhn
Handbuch Kundenbindungsmanagement 5, 3-37, 2005
8622005
How organizational complaint handling drives customer loyalty: an analysis of the mechanistic and the organic approach
C Homburg, A Fürst
Journal of Marketing 69 (3), 95-114, 2005
8182005
Social identity and the service-profit chain
C Homburg, J Wieseke, WD Hoyer
Journal of Marketing 73 (2), 38-54, 2009
8072009
Service orientation of a retailer's business strategy: Dimensions, antecedents, and performance outcomes
C Homburg, WD Hoyer, M Fassnacht
Journal of Marketing 66 (4), 86-101, 2002
7582002
Neglected outcomes of customer satisfaction
X Luo, C Homburg
Journal of marketing 71 (2), 133-149, 2007
7352007
Marketing's influence within the firm
C Homburg, JP Workman Jr, H Krohmer
Journal of marketing 63 (2), 1-17, 1999
7091999
The role of cognition and affect in the formation of customer satisfaction: a dynamic perspective
C Homburg, N Koschate, WD Hoyer
Journal of marketing 70 (3), 21-31, 2006
6532006
The link between salespeople’s job satisfaction and customer satisfaction in a business-to-business context: A dyadic analysis
C Homburg, RM Stock
Journal of the Academy of Marketing Science 32 (2), 144-158, 2004
6492004
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