C. Whan Park
C. Whan Park
Robert E. Brooker Professor of Marketing, University of Southern California
Bestätigte E-Mail-Adresse bei marshall.usc.edu - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Strategic brand concept-image management
CW Park, BJ Jaworski, DJ Maclnnis
The Journal of Marketing, 135-145, 1986
38661986
The ties that bind: Measuring the strength of consumers’ emotional attachments to brands
M Thomson, DJ MacInnis, CW Park
Journal of consumer psychology 15 (1), 77-91, 2005
32492005
Effects of prior knowledge and experience and phase of the choice process on consumer decision processes: A protocol analysis
JR Bettman, CW Park
Journal of consumer research, 234-248, 1980
23721980
Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers
C Whan Park, DJ MacInnis, J Priester, AB Eisingerich, D Iacobucci
Journal of Marketing 74 (6), 1-17, 2010
21872010
Evaluation of brand extensions: the role of product feature similarity and brand concept consistency
C Whan Park, S Milberg, R Lawson
Journal of Consumer Research 18 (2), 185-193, 1991
20771991
Familiarity and its impact on consumer decision biases and heuristics
CW Park, VP Lessig
Journal of consumer research, 223-231, 1981
14421981
The effects of brand extensions on market share and advertising efficiency
DC Smith, CW Park
Journal of Marketing Research, 296-313, 1992
13161992
Consumer response to television commercials: The impact of involvement and background music on brand attitude formation
CW Park, SM Young
Journal of marketing research, 11-24, 1986
12981986
Cross-functional product development teams, creativity, and the innovativeness of new consumer products
R Sethi, DC Smith, CW Park
Journal of Marketing Research 38 (1), 73-85, 2001
12492001
Cross-functional product development teams and the innovativeness of new consumer products
R Sethi, DC Smith, CW Park
Marketing Science Institute, 2001
1249*2001
Students and housewives: Differences in susceptibility to reference group influence
CW Park, VP Lessig
Journal of consumer Research, 102-110, 1977
12381977
Consumer knowledge assessment
CW Park, DL Mothersbaugh, L Feick
Journal of consumer research, 71-82, 1994
11501994
Composite branding alliances: An investigation of extension and feedback effects
CW Park, SY Jun, AD Shocker
Journal of Marketing Research, 453-466, 1996
10721996
Composite branding alliances: an investigation of extension and feedback effects
CW Park, SY Jun, AD Shocker
10721995
The effects of situational factors on in-store grocery shopping behavior: The role of store environment and time available for shopping
CW Park, ES Iyer, DC Smith
Journal of Consumer Research, 422-433, 1989
9011989
The differential role of characteristics of music on high-and low-involvement consumers' processing of ads
DJ MacInnis, CW Park
Journal of consumer Research, 161-173, 1991
7481991
A theory of involvement in consumer behavior: Problems and issues
CW Park, B Mittal
Research in consumer behavior 1 (3), 201-32, 1985
5291985
Managing negative feedback effects associated with brand extensions: The impact of alternative branding strategies
SJ Milberg, CW Park, MS McCarthy
Journal of Consumer Psychology 6 (2), 119-140, 1997
4631997
Beyond attitudes: Attachment and consumer behavior
CW Park, DJ MacInnis, JR Priester
Seoul National Journal 12 (2), 3-36, 2006
4552006
Choosing what I want versus rejecting what I do not want: An application of decision framing to product option choice decisions
CW Park, SY Jun, DJ MacInnis
Journal of Marketing Research 37 (2), 187-202, 2000
4162000
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