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Yanyan CHEN
Yanyan CHEN
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Zitiert von
Zitiert von
Jahr
Three decades of research on loyalty programs: A literature review and future research agenda
Y Chen, T Mandler, L Meyer-Waarden
Journal of Business Research 124, 179-197, 2021
1672021
When guilt is not enough: Interdependent self-construal as moderator of the relationship between guilt and ethical consumption in a Confucian context
Y Chen, DC Moosmayer
Journal of Business Ethics 161 (3), 551-572, 2020
832020
Deeds not words: A cosmopolitan perspective on the influences of corporate sustainability and NGO engagement on the adoption of sustainable products in China
DC Moosmayer, Y Chen, SM Davis
Journal of Business Ethics 158, 135-154, 2019
232019
Not all CSR initiatives are perceived equal: The influence of CSR domains and focal moralities on consumer responses to the company and the cause
C Barbarossa, Y Chen, S Romani, D Korschun
Journal of Cleaner Production 380, 134949, 2022
92022
The influence of shame on status consumption with restorative tendency as shame response within a Chinese context
Y Chen
University of Nottingham, 2018
12018
It takes two to tango: The role of interactivity in enhancing customer engagement on sharing economy platforms
R Yuan, Y Chen, T Mandler
Journal of Business Research 178, 114658, 2024
2024
Sustainable Marketing in China: The Case of Monmilk
R Yuan, Y Chen
Social and Sustainability Marketing, 575-596, 2021
2021
Restorative Shame Response Through Status Consumption in China
Y CHEN, D Moosmayer
ACR European Advances, 2018
2018
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