| Richness versus parsimony in modeling technology adoption decisions—understanding merchant adoption of a smart card-based payment system CR Plouffe, JS Hulland, M Vandenbosch Information systems research 12 (2), 208-222, 2001 | 1105 | 2001 |
| An empathy-helping perspective on consumers' responses to fund-raising appeals RJ Fisher, M Vandenbosch, KD Antia Journal of consumer research 35 (3), 519-531, 2008 | 339 | 2008 |
| Product and price competition in a two-dimensional vertical differentiation model MB Vandenbosch, CB Weinberg Marketing Science 14 (2), 224-249, 1995 | 291 | 1995 |
| Intermediating technologies and multi‐group adoption: a comparison of consumer and merchant adoption intentions toward a new electronic payment system CR Plouffe, M Vandenbosch, J Hulland Journal of Product Innovation Management: An International Publication of …, 2001 | 286 | 2001 |
| Evidence that user-generated content that produces engagement increases purchase behaviours EC Malthouse, BJ Calder, SJ Kim, M Vandenbosch Journal of Marketing Management 32 (5-6), 427-444, 2016 | 274 | 2016 |
| Beyond better products: Capturing value in customer interactions M Vandenbosch, N Dawar MIT Sloan Management Review, 2002 | 225 | 2002 |
| Project complexity and efforts to reduce product development cycle time TB Clift, MB Vandenbosch Journal of Business Research 45 (2), 187-198, 1999 | 162 | 1999 |
| Evaluating promotions in shopping environments: Decomposing sales response into attraction, conversion, and spending effects SY Lam, M Vandenbosch, J Hulland, M Pearce Marketing Science 20 (2), 194-215, 2001 | 155 | 2001 |
| Eating your own lunch: Protection through preemption BR Nault, MB Vandenbosch Organization Science 7 (3), 342-358, 1996 | 142 | 1996 |
| Confirmatory compositional approaches to the development of product spaces MB Vandenbosch European Journal of Marketing 30 (3), 23-46, 1996 | 121 | 1996 |
| Competing with loyalty: How to design successful customer loyalty reward programs A Nastasoiu, M Vandenbosch Business Horizons 62 (2), 207-214, 2019 | 111 | 2019 |
| Retail sales force scheduling based on store traffic forecasting S Lam, M Vandenbosch, M Pearce Journal of Retailing 74 (1), 61-88, 1998 | 105 | 1998 |
| Why smart cards have failed: looking to consumer and merchant reactions to a new payment technology CR Plouffe, M Vandenbosch, J Hulland International Journal of Bank Marketing 18 (3), 112-123, 2000 | 60 | 2000 |
| Disruptive technologies—explaining entry in next generation information technology markets BR Nault, MB Vandenbosch Information Systems Research 11 (3), 304-319, 2000 | 55 | 2000 |
| Competitor orientation and the evolution of business markets N Bendle, M Vandenbosch Marketing Science 33 (6), 781-795, 2014 | 49 | 2014 |
| Capturing the evolution of customer–firm relationships: How customers become more (or less) valuable over time T Mark, KN Lemon, M Vandenbosch, J Bulla, A Maruotti Journal of Retailing 89 (3), 231-245, 2013 | 48 | 2013 |
| Dramatically reducing cycle times through flash development M Vandenbosch, T Clift Long Range Planning 35 (6), 567-589, 2002 | 48 | 2002 |
| Revealed preference in online reviews: Purchase verification in the tablet market J He, X Wang, MB Vandenbosch, BR Nault Decision Support Systems 132, 113281, 2020 | 39 | 2020 |
| Salesforce operations MB Vandenbosch, CB Weinberg Handbooks in operations research and management science 5, 653-694, 1993 | 31 | 1993 |
| Creating brand engagement on digital, social and mobile media EC Malthouse, BJ Calder, M Vandenbosch Customer engagement, 85-101, 2015 | 26 | 2015 |
