Sabine Einwiller
Sabine Einwiller
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Zitiert von
Zitiert von
Towards an integrated approach to corporate branding-Findings from an empirical study
S Einwiller, M Will
Corporate Communications: An International Journal 7 (2), 100-109, 2002
Enough is enough! When identification no longer prevents negative corporate associations
SA Einwiller, A Fedorikhin, AR Johnson, MA Kamins
Journal of the Academy of Marketing Science 34 (2), 185, 2006
Handling complaints on social network sites – An analysis of complaints and complaint responses on Facebook and Twitter pages of large US companies
SA Einwiller, S Steilen
Public Relations Review, 2014
Under What Conditions Do the News Media Influence Corporate Reputation? The Roles of Media Dependency and Need for Orientation
SA Einwiller, CE Carroll, K Korn
Corporate Reputation Review 12 (4), 299-315, 2010
Accuracy motivation, consensus information, and the law of large numbers: Effects on attitude judgment in the absence of argumentation
PR Darke, S Chaiken, G Bohner, S Einwiller, HP Erb, JD Hazlewood
Personality and Social Psychology Bulletin 24 (11), 1205-1215, 1998
Vertrauen durch Reputation im elektronischen Handel
S Einwiller
Springer-Verlag, 2003
When reputation engenders trust: An empirical investigation in business‐to‐consumerelectronic commerce
S Einwiller
Electronic markets 13 (3), 196-209, 2003
Corporate foundations: Their role for corporate social responsibility
M Westhues, S Einwiller
Corporate Reputation Review 9 (2), 144-153, 2006
When small means comfortable: Relations between product attributes in two‐sided advertising
G Bohner, S Einwiller, HP Erb, F Siebler
Journal of Consumer Psychology 13 (4), 454-463, 2003
Processing minority and majority communications: The role of conflict with prior attitudes
HP Erb, G Bohner, S Rank, S Einwiller
Personality and Social Psychology Bulletin 28 (9), 1172-1182, 2002
Engendering trust in internet business using elements of corporate branding
S Einwiller, U Geissler, M Will
Proceedings of the 2000 Americas Conference on Information Systems (AMCIS …, 2000
Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises
SA Einwiller, M Boenigk
Journal of Marketing Communications 18 (5), 335-361, 2012
Rumor Has It: The Moderating Effect of Identification on Rumor Impact and the Effectiveness of Rumor Refutation
SA Einwiller, MA Kamins
Journal of Applied Social Psychology 38 (9), 2248-2272, 2008
The role of reputation to engender trust in electronic markets
S Einwiller, M Will
5th International Conference on Corporate Reputation, Identity, and …, 2001
Motivational determinants of systematic processing: Expectancy moderates effects of desired confidence on processing effort
G Bohner, S Rank, MA Reinhard, S Einwiller, HP Erb
European Journal of Social Psychology 28 (2), 185-206, 1998
Vertrauen durch Reputation
S Einwiller, A Herrmann, D Ingenhoff
Marketing ZfP 27 (1), 25-40, 2005
S Einwiller, F Klöfer, U Nies
Unternehmenskommunikation. Kommunikationsmanagement aus Sicht der …, 2008
How to save your brand in the face of crisis
GV Johar, MM Birk, SA Einwiller
MIT Sloan Management Review 51 (4), 57-64, 2010
The significance of reputation and brand for creating trust in the different stages of a relationship between an online vendor and its customers
S Einwiller
Proceedings of the 8th Research Symposium on Emerging Electronic Markets …, 2001
Reputation und Image: Grundlagen, Einflussmöglichkeiten, Management
S Einwiller
Handbuch Unternehmenskommunikation, 371-391, 2014
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