Sabine Einwiller
Sabine Einwiller
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Zitiert von
Zitiert von
Towards an integrated approach to corporate branding-Findings from an empirical study
S Einwiller, M Will
Corporate Communications: An International Journal 7 (2), 100-109, 2002
Handling complaints on social network sites – An analysis of complaints and complaint responses on Facebook and Twitter pages of large US companies
SA Einwiller, S Steilen
Public Relations Review, 2014
Enough is enough! When identification no longer prevents negative corporate associations
SA Einwiller, A Fedorikhin, AR Johnson, MA Kamins
Journal of the Academy of Marketing Science 34, 185-194, 2006
Under What Conditions Do the News Media Influence Corporate Reputation? The Roles of Media Dependency and Need for Orientation
SA Einwiller, CE Carroll, K Korn
Corporate Reputation Review 12 (4), 299-315, 2010
User generated content presenting brands on social media increases young adults’ purchase intention
M Mayrhofer, J Matthes, S Einwiller, B Naderer
International Journal of Advertising 39 (1), 166-186, 2020
Accuracy motivation, consensus information, and the law of large numbers: Effects on attitude judgment in the absence of argumentation
PR Darke, S Chaiken, G Bohner, S Einwiller, HP Erb, JD Hazlewood
Personality and Social Psychology Bulletin 24 (11), 1205-1215, 1998
Vertrauen durch Reputation im elektronischen Handel
S Einwiller
Springer-Verlag, 2003
When reputation engenders trust: An empirical investigation in business‐to‐consumerelectronic commerce
S Einwiller
Electronic markets 13 (3), 196-209, 2003
When small means comfortable: Relations between product attributes in two-sided advertising
G Bohner, S Einwiller, HP Erb, F Siebler
Journal of Consumer Psychology 13 (4), 454-463, 2003
Corporate foundations: Their role for corporate social responsibility
M Westhues, S Einwiller
Corporate Reputation Review 9, 144-153, 2006
Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises
SA Einwiller, M Boenigk
Journal of Marketing Communications 18 (5), 335-361, 2012
Rumor Has It: The Moderating Effect of Identification on Rumor Impact and the Effectiveness of Rumor Refutation
SA Einwiller, MA Kamins
Journal of Applied Social Psychology 38 (9), 2248-2272, 2008
Processing minority and majority communications: The role of conflict with prior attitudes
HP Erb, G Bohner, S Rank, S Einwiller
Personality and Social Psychology Bulletin 28 (9), 1172-1182, 2002
Achieving employee support during the COVID-19 pandemic–the role of relational and informational crisis communication in Austrian organizations
S Einwiller, C Ruppel, J Stranzl
Journal of Communication Management 25 (3), 233-255, 2021
Reputation und Image in der Unternehmenskommunikation: Grundlagen, Einflussmöglichkeiten, Management
S Einwiller
Handbuch Unternehmenskommunikation, 1-22, 2022
S Einwiller, F Klöfer, U Nies
Unternehmenskommunikation. Kommunikationsmanagement aus Sicht der …, 2008
Engendering trust in internet business using elements of corporate branding
S Einwiller, U Geissler, M Will
Proceedings of the 2000 Americas Conference on Information Systems (AMCIS …, 2000
How to save your brand in the face of crisis
GV Johar, MM Birk, SA Einwiller
MIT Sloan Management Review 51 (4), 57-64, 2010
Harmonization and differences in CSR reporting of US and German companies: Analyzing the role of global reporting standards and country-of-origin
S Einwiller, C Ruppel, A Schnauber
Corporate Communications: An International Journal 21 (2), 230-245, 2016
An empirical study on how webcare mitigates complainants’ failure attributions and negative word-of-mouth
W Weitzl, C Hutzinger, S Einwiller
Computers in Human Behavior 89, 316-327, 2018
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