| Towards an integrated approach to corporate branding-Findings from an empirical study S Einwiller, M Will Corporate Communications: An International Journal 7 (2), 100-109, 2002 | 397* | 2002 |
| Enough is enough! When identification no longer prevents negative corporate associations SA Einwiller, A Fedorikhin, AR Johnson, MA Kamins Journal of the Academy of Marketing Science 34 (2), 185-194, 2006 | 359 | 2006 |
| Handling complaints on social network sites – An analysis of complaints and complaint responses on Facebook and Twitter pages of large US companies SA Einwiller, S Steilen Public Relations Review, 2014 | 306 | 2014 |
| Under What Conditions Do the News Media Influence Corporate Reputation? The Roles of Media Dependency and Need for Orientation SA Einwiller, CE Carroll, K Korn Corporate Reputation Review 12 (4), 299-315, 2010 | 210 | 2010 |
| Accuracy motivation, consensus information, and the law of large numbers: Effects on attitude judgment in the absence of argumentation PR Darke, S Chaiken, G Bohner, S Einwiller, HP Erb, JD Hazlewood Personality and Social Psychology Bulletin 24 (11), 1205-1215, 1998 | 198 | 1998 |
| Vertrauen durch Reputation im elektronischen Handel S Einwiller Springer-Verlag, 2003 | 150* | 2003 |
| When reputation engenders trust: An empirical investigation in business‐to‐consumerelectronic commerce S Einwiller Electronic markets 13 (3), 196-209, 2003 | 142 | 2003 |
| Corporate foundations: Their role for corporate social responsibility M Westhues, S Einwiller Corporate Reputation Review 9 (2), 144-153, 2006 | 118 | 2006 |
| When small means comfortable: Relations between product attributes in two-sided advertising G Bohner, S Einwiller, HP Erb, F Siebler Journal of Consumer Psychology 13 (4), 454-463, 2003 | 118 | 2003 |
| Processing minority and majority communications: The role of conflict with prior attitudes HP Erb, G Bohner, S Rank, S Einwiller Personality and Social Psychology Bulletin 28 (9), 1172-1182, 2002 | 99 | 2002 |
| Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises SA Einwiller, M Boenigk Journal of Marketing Communications 18 (5), 335-361, 2012 | 87 | 2012 |
| Rumor Has It: The Moderating Effect of Identification on Rumor Impact and the Effectiveness of Rumor Refutation SA Einwiller, MA Kamins Journal of Applied Social Psychology 38 (9), 2248-2272, 2008 | 87 | 2008 |
| Engendering trust in internet business using elements of corporate branding S Einwiller, U Geissler, M Will Proceedings of the 2000 Americas Conference on Information Systems (AMCIS …, 2000 | 84 | 2000 |
| User generated content presenting brands on social media increases young adults’ purchase intention M Mayrhofer, J Matthes, S Einwiller, B Naderer International Journal of Advertising 39 (1), 166-186, 2020 | 76 | 2020 |
| The role of reputation to engender trust in electronic markets S Einwiller, M Will 5th International Conference on Corporate Reputation, Identity, and …, 2001 | 76 | 2001 |
| Mitarbeiterkommunikation S Einwiller, F Klöfer, U Nies Unternehmenskommunikation. Kommunikationsmanagement aus Sicht der …, 2008 | 74 | 2008 |
| Motivational determinants of systematic processing: Expectancy moderates effects of desired confidence on processing effort G Bohner, S Rank, MA Reinhard, S Einwiller, HP Erb European Journal of Social Psychology 28 (2), 185-206, 1998 | 72 | 1998 |
| How to save your brand in the face of crisis GV Johar, MM Birk, SA Einwiller MIT Sloan Management Review 51 (4), 57-64, 2010 | 68 | 2010 |
| Vertrauen durch Reputation: Grundmodell und empirische Befunde im E-Commerce S Einwiller, A Herrmann, D Ingenhoff Marketing ZfP 27 (1), 25-40, 2005 | 66 | 2005 |
| Reputation und Image: Grundlagen, Einflussmöglichkeiten, Management S Einwiller Handbuch Unternehmenskommunikation, 371-391, 2014 | 64 | 2014 |
PD Wolfgang J. Weitzl, PhDProfessor of Digital Marketing, University of Applied Sciences Upper AustriaBestätigte E-Mail-Adresse bei univie.ac.at
