Murray MacRae

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Malcolm WrightProfessor of Marketing, Massey UniversityVerified email at massey.ac.nz

Murray MacRae

Verified email at massey.ac.nz


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Bias and variability in purchase intention scales M Wright, M MacRae Journal of the Academy of Marketing Science 35 (4), 617-624, 2007	135	2007
The demographics of switching C Matthews, M MacRae 11th Finsia/Melbourne Centre for Financial Studies Conference, Melbourne, 2006	9	2006
Switching determinants in subscription service markets: banking and electricity in New Zealand M MacRae Switching determinants in subscription service markets : banking and …, 2004		2004

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