| Reciprocal transfer of brand identity and image associations arising from higher education brand extensions R Yuan, MJ Liu, J Luo, DA Yen Journal of business research 69 (8), 3069-3076, 2016 | 103 | 2016 |
| Understanding organizational resilience in a platform-based sharing business: The role of absorptive capacity R Yuan, J Luo, MJ Liu, J Yu Journal of Business Research 141, 85-99, 2022 | 69 | 2022 |
| Redefining “masstige” luxury consumption in the post-COVID era Z Wang, R Yuan, J Luo, MJ Liu Journal of Business Research 143, 239-254, 2022 | 37 | 2022 |
| An empirical analysis of consumer motivation towards reverse exchange R Yuan, MJ Liu, AYL Chong, KH Tan Supply Chain Management: An International Journal 21 (2), 180-193, 2016 | 34 | 2016 |
| What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions R Yuan, MJ Liu, M Blut European Journal of Marketing 56 (4), 1065-1107, 2022 | 27 | 2022 |
| A critical review of the literature on authenticity: evolution and future research agenda R Yuan, MJ Liu, J Luo, B Nguyen, F Yang International Journal of Services, Economics and Management 6 (4), 339-356, 2014 | 21 | 2014 |
| Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior: a comparison study of China and the US Z Wang, R Yuan, MJ Liu, J Luo International Marketing Review 39 (2), 166-206, 2022 | 20 | 2022 |
| Social media-related tensions on business-to-business markets–evidence from China J Luo, Z Toth, MJ Liu, R Yuan Industrial Marketing Management 93, 293-306, 2021 | 15 | 2021 |
| “I am proud of my job”: Examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship R Yuan, J Luo, MJ Liu, N Yannopoulou Technological Forecasting and Social Change 182, 121833, 2022 | 11 | 2022 |
| Evolution of B2B relationship stages in China: A study of confucianism philosophy PCY Liu, R Yuan, J Luo, MS Balaji Industrial Marketing Management 96, 1-17, 2021 | 11 | 2021 |
| Does personalized advertising have their best interests at heart? A quantitative study of narcissists’ SNS use among Generation Z consumers Z Wang, R Yuan, J Luo, MJ Liu, N Yannopoulou Journal of Business Research 165, 114070, 2023 | 8 | 2023 |
| Feeling warm or skeptical? An investigation into the effects of incentivized eWOM programs on customers’ eWOM sharing intentions R Chen, R Yuan, B Huang, MJ Liu Journal of Business Research 167, 114178, 2023 | 6 | 2023 |
| Ethical marketing: China, Taiwan, Japan and South Korea R Yuan, MJ Liu, J Liu Ethical and Social Marketing in Asia, 35-53, 2015 | 3 | 2015 |
| The roles of legitimacy concerns, authenticity and income level in international supermarkets JM Luo, MJ Liu, R Yuan Asia-Pacific Advances in Consumer Research 2015, 189, 2015 | 3 | 2015 |
| Revitalizing sustainable reshoring brands: understanding the customer perspective on the roles of motivation attributions and the institutionalization process R Yuan, J Luo, MJ Liu, U Sivarajah, N Yannopoulou British Journal of Management 35 (2), 893-913, 2024 | 2 | 2024 |
| It takes two to tango: The role of interactivity in enhancing customer engagement on sharing economy platforms R Yuan, Y Chen, T Mandler Journal of Business Research 178, 114658, 2024 | | 2024 |
| Leveraging responsible artificial intelligence to enhance salesperson well-being and performance J Luo, R Yuan, D Ye, H Bo, J Xun Service Industries Journal, 2024 | | 2024 |
| Consumer Anxiety and Coping in COVID Times: Towards a Sociological Understanding of Consumer Resilience C Ingram, R Caruana, A Chakrabarty, M Kelemen, R Yuan Sociology 58 (2), 275-293, 2024 | | 2024 |
| Green consumption R Yuan, A Hu, Z Wang Concise Encyclopedia of Corporate Social Responsibility, 101-106, 2024 | | 2024 |
| Repurchasing probabilistic goods as incentive sensation process for lonely individuals: The roles of liking and wanting A Hu, R Yuan, R Chen, MJ Liu Journal of Consumer Affairs, 2024 | | 2024 |
Martin J. LiuUniversity of Nottingham Ningbo ChinaVerified email at nottingham.edu.cn
