Jennifer Aaker
Jennifer Aaker
General Atlantic Professor, Stanford University
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Zitiert von
Zitiert von
Dimensions of brand personality
JL Aaker
Journal of marketing research 34 (3), 347-356, 1997
When good brands do bad
J Aaker, S Fournier, SA Brasel
Journal of Consumer research 31 (1), 1-16, 2004
The malleable self: The role of self-expression in persuasion
JL Aaker
Journal of marketing research 36 (1), 45-57, 1999
Bringing the frame into focus: the influence of regulatory fit on processing fluency and persuasion.
AY Lee, JL Aaker
Journal of personality and social psychology 86 (2), 205, 2004
Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.
JL Aaker, V Benet-Martinez, J Garolera
Journal of personality and social psychology 81 (3), 492, 2001
“I” seek pleasures and “we” avoid pains: The role of self-regulatory goals in information processing and persuasion
JL Aaker, AY Lee
Journal of Consumer Research 28 (1), 33-49, 2001
The pleasures and pains of distinct self-construals: the role of interdependence in regulatory focus.
AY Lee, JL Aaker, WL Gardner
Journal of personality and social psychology 78 (6), 1122, 2000
Some key differences between a happy life and a meaningful life
RF Baumeister, KD Vohs, JL Aaker, EN Garbinsky
The journal of positive psychology 8 (6), 505-516, 2013
The effect of cultural orientation on persuasion
JL Aaker, D Maheswaran
Journal of consumer research 24 (3), 315-328, 1997
Empathy versus pride: The influence of emotional appeals across cultures
JL Aaker, P Williams
Journal of consumer research 25 (3), 241-261, 1998
Nonprofits are seen as warm and for-profits as competent: Firm stereotypes matter
J Aaker, KD Vohs, C Mogilner
Journal of Consumer Research 37 (2), 224-237, 2010
Can mixed emotions peacefully coexist?
P Williams, JL Aaker
Journal of consumer research 28 (4), 636-649, 2002
A brand as a character, a partner and a person: Three perspectives on the question of brand personality
J Aaker, S Fournier
ACR North American Advances, 1995
Awe expands people’s perception of time, alters decision making, and enhances well-being
M Rudd, KD Vohs, J Aaker
Psychological science 23 (10), 1130-1136, 2012
The happiness of giving: The time-ask effect
W Liu, J Aaker
Journal of consumer research 35 (3), 543-557, 2008
Understanding regulatory fit
JL Aaker, AY Lee
Journal of marketing research 43 (1), 15-19, 2006
Nontarget markets and viewer distinctiveness: The impact of target marketing on advertising attitudes
JL Aaker, AM Brumbaugh, SA Grier
Journal of Consumer Psychology 9 (3), 127-140, 2000
Accessibility or diagnosticity? Disentangling the influence of culture on persuasion processes and attitudes
JL Aaker
Journal of Consumer Research 26 (4), 340-357, 2000
Two roads to updating brand personality impressions: Trait versus evaluative inferencing
GV Johar, J Sengupta, JL Aaker
Journal of Marketing research 42 (4), 458-469, 2005
How happiness affects choice
C Mogilner, J Aaker, SD Kamvar
Journal of Consumer Research 39 (2), 429-443, 2012
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