Jennifer Aaker
Jennifer Aaker
General Atlantic Professor, Stanford University
Bestätigte E-Mail-Adresse bei stanford.edu - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Dimensions of brand personality
JL Aaker
Journal of marketing research 34 (3), 347-356, 1997
127711997
When good brands do bad
J Aaker, S Fournier, SA Brasel
Journal of Consumer research 31 (1), 1-16, 2004
23732004
The malleable self: The role of self-expression in persuasion
JL Aaker
Journal of marketing research 36 (1), 45-57, 1999
20221999
Bringing the frame into focus: the influence of regulatory fit on processing fluency and persuasion.
AY Lee, JL Aaker
Journal of personality and social psychology 86 (2), 205, 2004
16692004
Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.
JL Aaker, V Benet-Martinez, J Garolera
Journal of personality and social psychology 81 (3), 492, 2001
16452001
“I” seek pleasures and “we” avoid pains: The role of self-regulatory goals in information processing and persuasion
JL Aaker, AY Lee
Journal of Consumer Research 28 (1), 33-49, 2001
15292001
The pleasures and pains of distinct self-construals: the role of interdependence in regulatory focus.
AY Lee, JL Aaker, WL Gardner
Journal of personality and social psychology 78 (6), 1122, 2000
13662000
Some key differences between a happy life and a meaningful life
RF Baumeister, KD Vohs, JL Aaker, EN Garbinsky
The journal of positive psychology 8 (6), 505-516, 2013
9782013
The effect of cultural orientation on persuasion
JL Aaker, D Maheswaran
Journal of consumer research 24 (3), 315-328, 1997
8341997
Empathy versus pride: The influence of emotional appeals across cultures
JL Aaker, P Williams
Journal of consumer research 25 (3), 241-261, 1998
8221998
Nonprofits are seen as warm and for-profits as competent: Firm stereotypes matter
J Aaker, KD Vohs, C Mogilner
Journal of Consumer Research 37 (2), 224-237, 2010
7652010
Can mixed emotions peacefully coexist?
P Williams, JL Aaker
Journal of consumer research 28 (4), 636-649, 2002
6442002
A brand as a character, a partner and a person: Three perspectives on the question of brand personality
J Aaker, S Fournier
ACR North American Advances, 1995
6431995
Awe expands people’s perception of time, alters decision making, and enhances well-being
M Rudd, KD Vohs, J Aaker
Psychological science 23 (10), 1130-1136, 2012
5832012
The happiness of giving: The time-ask effect
W Liu, J Aaker
Journal of consumer research 35 (3), 543-557, 2008
4932008
Understanding regulatory fit
JL Aaker, AY Lee
Journal of marketing research 43 (1), 15-19, 2006
4432006
Nontarget markets and viewer distinctiveness: The impact of target marketing on advertising attitudes
JL Aaker, AM Brumbaugh, SA Grier
Journal of Consumer Psychology 9 (3), 127-140, 2000
4302000
Accessibility or diagnosticity? Disentangling the influence of culture on persuasion processes and attitudes
JL Aaker
Journal of Consumer Research 26 (4), 340-357, 2000
4072000
Two roads to updating brand personality impressions: Trait versus evaluative inferencing
GV Johar, J Sengupta, JL Aaker
Journal of Marketing research 42 (4), 458-469, 2005
3282005
How happiness affects choice
C Mogilner, J Aaker, SD Kamvar
Journal of Consumer Research 39 (2), 429-443, 2012
3072012
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