| The two sides of the gold medal: Paradoxes of the Olympic experience S Gabl, VE Stoeckl, A Hemetsberger Advances in Consumer Research 41, 366-372, 2013 | 7 | 2013 |
| Collective Authentication. S Gabl, A Hemetsberger Advances in consumer research 40, 2012 | 7 | 2012 |
| Public brand auditing: A pathway to brand accountability S Gabl, VE Wieser, A Hemetsberger Consumer Culture Theory, 147-167, 2016 | 4 | 2016 |
| Mobilizing the Responsible Consumer: Multi-Level Risk Narratives in Subpolitical Debates. S Gabl Advances in Consumer Research 43, 2015 | 1 | 2015 |
| “Will We Hate Google One Day?” a Convention Theory Perspective on Public Brand Evaluations S Gabl, VE Wieser, A Hemetsberger ACR North American Advances, 2016 | | 2016 |
| The Risk in Losing You: Consumer Resonance to Brand Crisis VE Stoeckl, S Gabl, A Hemetsberger, S von Wallpach | | 2015 |
| Discourses of Brand Solidarisation S Gabl, VE Stoeckl, S von Wallpach, A Hemetsberger Proceedings of the French-Austrian-German Workshop on Consumer Behavior 2014, 2014 | | 2014 |
| Discursive Brand Solidarisation: An Action Net Perspective VE Stoeckl, S Gabl, S von Wallpach, A Hemetsberger Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual …, 2014 | | 2014 |
| One for All and All for the Brand VE Stoeckl, S Gabl, S von Wallpach, A Hemetsberger Proceedings of the Consumer Culture Theory Conference 2014, 2014 | | 2014 |
