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Martin J. Liu
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Growing on steroids
J Huang, O Henfridsson, MJ Liu, S Newell
MIS quarterly 41 (1), 301-314, 2017
5542017
Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews
AYL Chong, E Ch’ng, MJ Liu, B Li
International Journal of Production Research 55 (17), 5142-5156, 2017
2702017
Predicting RFID adoption in healthcare supply chain from the perspectives of users
AYL Chong, MJ Liu, J Luo, O Keng-Boon
International Journal of Production Economics 159, 66-75, 2015
2632015
Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image
SF Syed Alwi, B Nguyen, TC Melewar, YH Loh, M Liu
Industrial Management & Data Systems 116 (5), 858-882, 2016
1192016
Reprint of “Green Supply Chain Collaboration implementation in China: The mediating role of guanxi”
J Luo, AYL Chong, EWT Ngai, MJ Liu
Transportation Research Part E: Logistics and Transportation Review 74, 37-49, 2015
1122015
The moderating effect of individual level collectivist values on brand loyalty
FM Thompson, A Newman, M Liu
Journal of Business Research 67 (11), 2437-2446, 2014
1052014
Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
R Yuan, MJ Liu, J Luo, DA Yen
Journal of business research 69 (8), 3069-3076, 2016
1002016
A neural network approach to predicting price negotiation outcomes in business-to-business contexts
DC Moosmayer, AYL Chong, MJ Liu, B Schuppar
Expert Systems with applications 40 (8), 3028-3035, 2013
742013
Value marketing through corporate reputation: An empirical investigation of Thai hospitals
N Srivoravilai, TC Melewar, MJ Liu, N Yannopoulou
Journal of Marketing Management 27 (3-4), 243-268, 2011
712011
Understanding organizational resilience in a platform-based sharing business: The role of absorptive capacity
R Yuan, J Luo, MJ Liu, J Yu
Journal of Business Research 141, 85-99, 2022
662022
Understanding and predicting what influence online product sales? A neural network approach
F Hou, B Li, AYL Chong, N Yannopoulou, MJ Liu
Production Planning & Control 28 (11-12), 964-975, 2017
542017
Authenticity perceptions in the Chinese marketplace
MJ Liu, N Yannopoulou, X Bian, R Elliott
Journal of Business Research 68 (1), 27-33, 2015
532015
Redefining “masstige” luxury consumption in the post-COVID era
Z Wang, R Yuan, J Luo, MJ Liu
Journal of Business Research 143, 239-254, 2022
352022
An empirical analysis of consumer motivation towards reverse exchange
R Yuan, MJ Liu, AYL Chong, KH Tan
Supply Chain Management: An International Journal 21 (2), 180-193, 2016
342016
B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange
Z Tóth, M Mrad, OS Itani, J Luo, MJ Liu
Industrial Marketing Management 104, 226-240, 2022
302022
Toward social enterprise sustainability: The role of digital hybridity
T He, MJ Liu, CW Phang, J Luo
Technological Forecasting and Social Change 175, 121360, 2022
282022
What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions
R Yuan, MJ Liu, M Blut
European Journal of Marketing 56 (4), 1065-1107, 2022
262022
Extending digital ventures through templating
J Huang, O Henfridsson, MJ Liu
Information Systems Research 33 (1), 285-310, 2021
262021
Exploring social change through social media: The case of the Facebook group Indignant Citizens
N Yannopoulou, MJ Liu, X Bian, T Heath
International journal of consumer studies 43 (4), 348-357, 2019
252019
A critical review of the literature on authenticity: evolution and future research agenda
R Yuan, MJ Liu, J Luo, B Nguyen, F Yang
International Journal of Services, Economics and Management 6 (4), 339-356, 2014
212014
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