Keith Pyper - Google Scholar

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	All	Since 2019
Citations	53	51
h-index	3	3
i10-index	2	2

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Co-authors

Anne Marie DohertyUniversity of StrathclydeVerified email at strath.ac.uk
Alan WilsonProfessor of Marketing, University of StrathclydeVerified email at strath.ac.uk
Spiros GounarisStrathclyde Business SchoolVerified email at strath.ac.uk

Keith Pyper

Keith Pyper

University of Strathclyde

Verified email at strath.ac.uk


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Investigating international strategic brand management and export performance outcomes in the B2B context KL Pyper, AM Doherty, S Gounaris, A Wilson International Marketing Review, 2019	39	2019
A contingency-based approach to the nexus between international strategic brand management and export performance K Pyper, AM Doherty, S Gounaris, A Wilson Journal of Business Research 148, 472-488, 2022	11	2022
Employing brand governance mechanisms with export channel partners: What are the performance consequences and contingent effects? K Pyper, AM Doherty International Business Review, 101991, 2022	3	2022

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