| Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda T Mandler, B Sezen, J Chen, A Özsomer Journal of Business Research 125, 416-435, 2021 | 67 | 2021 |
| Branding in the eye of the storm: the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country JRS Junior, E ter Horst, G Molina, LH Gunn, F Reinoso-Carvalho, ... Journal of Marketing Analytics 11 (1), 95, 2023 | 6 | 2023 |
| How do line extensions impact brand sales? The role of feature similarity and brand architecture B Sezen, K Pauwels, B Ataman Journal of Marketing Analytics, 1-14, 2023 | 2 | 2023 |
| Financial returns to corporate brand extensions: does typicality matter? B Sezen, D Hanssens Journal of Marketing Analytics 11 (3), 287-296, 2023 | 1 | 2023 |
| VOTING WITH YOUR WALLET: ON THE RELATIONSHIP BETWEEN POLITICAL IDEOLOGY AND GLOBAL BRAND PERFORMANCE T Mandler, B Sezen, AAB Fajardo, J Chen Global Marketing Conference, 940-940, 2023 | | 2023 |
| Colombian Advertising Industry: The Effects of Social Context on Advertisement Outcomes A Barrios, B Sezen Handbook of Research on Global Perspectives on International Advertising, 40-49, 2022 | | 2022 |
| The impact of brand architecture decisions on portfolio sales B Sezen İşletme Enstitüsü, 2017 | | 2017 |
