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Haryani Primanti
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How can brands become central in the consumers’ life?
A Japutra, SMC Loureiro, S Wang, H Primanti
Spanish Journal of Marketing-ESIC 27 (1), 39-59, 2023
42023
Influence of individual and social values on customer engagement in luxury thermal spa hotels: The mediating roles of perceived justice and brand experience
A Japutra, SMC Loureiro, S Molinillo, H Primanti
Tourism and Hospitality Research, 14673584231188847, 2023
12023
Timing co‐creation: A reward‐based crowdfunding perspective
H Primanti, A Japutra, S van Doorn, IA Ekaputra, SRH Hati
Journal of Consumer Behaviour, 2023
2023
CRYPTIC MARKETING: A STRATEGY TO APPROACH STIGMATIZED CONSUMER GROUPS
H Primanti, A Japutra
Global Marketing Conference, 1019-1019, 2023
2023
EXAMINING THE ROLE OF LIFE EVENTS AND COMPULSIVE BUYING
A Japutra, H Primanti, SRH Hati, S Gordon-Wilson
Global Marketing Conference, 1003-1003, 2023
2023
Cryptic Marketing: Impacts on Brand Attitude in a Friendly and Unfriendly Market
H Primanti, A Japutra, H Mahardika
Australian and New Zealand Marketing Academy Conference (Anzmac) 2022, 2022
2022
What and When to Post Comments? The Impact of Co-creation Comments on Reward-based Crowdfunding Success
H Primanti, A Japutra, S Van Doorn, IA Ekaputra, SRH Hati
Australian and New Zealand Marketing Academy Conference (Anzmac) 2022, 2022
2022
How Should Entrepreneurs Respond to Co-creation Comments to Achieve Crowdfunding Success?
H Primanti, S Van Doorn, A Japutra, IA Ekaputra, SRH Hati
Australian and New Zealand Marketing Academy Conference (Anzmac) 2022, 2022
2022
Is Saying “Yes” More Important than Being Polite to Achieve Crowdfunding Success?
H Primanti, IA Ekaputra, A Japutra, S van Doorn
Available at SSRN 4245041, 0
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