| Do logo redesigns help or hurt your brand? The role of brand commitment MF Walsh, K Page Winterich, V Mittal Journal of Product & Brand Management 19 (2), 76-84, 2010 | 347 | 2010 |
| The role of the marketing function in small and medium sized enterprises MF Walsh, J Lipinski Journal of small business and enterprise development 16 (4), 569-585, 2009 | 269 | 2009 |
| The importance of strategic fit between host–home country similarity and exploration exploitation strategies on small and medium-sized enterprises’ performance: A contingency … AP Cui, MF Walsh, S Zou Journal of International Marketing 22 (4), 67-85, 2014 | 100 | 2014 |
| How re‐designing angular logos to be rounded shapes brand attitude: consumer brand commitment and self‐construal MF Walsh, K Page Winterich, V Mittal Journal of Consumer Marketing 28 (6), 438-447, 2011 | 96 | 2011 |
| Will i pay for your pleasure? Consumers’ perceptions of negative externalities and responses to Pigovian taxes MP Fitzgerald, CP Lamberton, MF Walsh Journal of the Association for Consumer Research 1 (3), 355-377, 2016 | 42 | 2016 |
| Trustworthy blue or untrustworthy red: the influence of colors on trust L Su, AP Cui, MF Walsh Journal of Marketing Theory and Practice 27 (3), 269-281, 2019 | 34 | 2019 |
| Active versus passive choice: Evidence from a public health care redesign M Walsh, MP Fitzgerald, T Gurley-Calvez, A Pellillo Journal of Public Policy & Marketing 30 (2), 191-202, 2011 | 30 | 2011 |
| Improving health care through community OR M Walsh, T Hostick Journal of the Operational Research Society 56 (2), 193-201, 2005 | 30 | 2005 |
| How to successfully introduce logo redesigns MF Walsh, AP Cui, DJ MacInnis Journal of Brand Management 26, 365-375, 2019 | 29 | 2019 |
| Bounded rationality, capital budgeting decisions and small business JA Morales Burgos, M Kittler, M Walsh Qualitative Research in Accounting & Management 17 (2), 293-318, 2020 | 27 | 2020 |
| Consumer response to logo shape redesign: The influence of brand commitment MF Walsh University of Pittsburgh, 2005 | 27 | 2005 |
| The role of analytical CRM on salesperson use of competitive intelligence CA Nelson, MF Walsh, AP Cui Journal of Business & Industrial Marketing 35 (12), 2127-2137, 2020 | 23 | 2020 |
| Unhappy campers: exploring consumer resistance to change MF Walsh, J Lipinski Journal of Travel & Tourism Marketing 25 (1), 13-24, 2008 | 19 | 2008 |
| Internationalization challenges for SMEs and global marketing managers: A case study AP Cui, MF Walsh, D Gallion International Journal of Business and Social Research (IJBSR) 1 (1), 57-69, 2011 | 18 | 2011 |
| New insights into what drives internet advertising avoidance behaviour: the role of locus of control MF Walsh International Journal of Internet Marketing and Advertising 6 (2), 127-141, 2010 | 18 | 2010 |
| Luxury brands in emerging markets: a case study on China AP Cui, TA Wajda, MF Walsh Entrepreneurship in international marketing, 287-305, 2015 | 15 | 2015 |
| Educational Policies on Access and Reduction of Poverty:: The Case of Ghana B Ikejiaku, P Dzidza, I Jackson, A Normanyo, M Walsh International Journal on World Peace 35 (2), 53-82, 2018 | 14 | 2018 |
| The moderating effect of brand commitment on consumer response to logo shape redesign MF Walsh, V Mittal, KL Page Advances in Consumer Research 34, 54, 2007 | 11 | 2007 |
| Women's Group Enterprises: A Study of the Structure of Opportunity on the Kenya Coast. World Education J McCormack, M Walsh, C Nelson Inc., Boston, 1986 | 10 | 1986 |
| The role of cuteness on consumer attachment to artificial intelligence agents A Yim, AP Cui, M Walsh Journal of Research in Interactive Marketing, 2023 | 9 | 2023 |
Karen Page WinterichProfessor of Marketing, Gerald I. Susman Professor in Sustainability, Penn State UniversityVerified email at psu.edu
