Brigitte Naderer
Brigitte Naderer
LMU Munich
Bestätigte E-Mail-Adresse bei - Startseite
Zitiert von
Zitiert von
Misleading consumers with green advertising? An affect–reason–involvement account of greenwashing effects in environmental advertising
D Schmuck, J Matthes, B Naderer
Journal of Advertising 47 (2), 127-145, 2018
User generated content presenting brands on social media increases young adults’ purchase intention
M Mayrhofer, J Matthes, S Einwiller, B Naderer
International Journal of Advertising 39 (1), 166-186, 2020
Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
J Matthes, B Naderer
International Journal of Advertising 35 (2), 185-199, 2016
Children's consumption behavior in response to food product placements in movies
J Matthes, B Naderer
Journal of Consumer Behaviour 14 (2), 127-136, 2015
The effects of environmental brand attributes and nature imagery in green advertising
D Schmuck, J Matthes, B Naderer, M Beaufort
Environmental Communication 12 (3), 414-429, 2018
Children's attitudinal and behavioral reactions to product placements: Investigating the role of placement frequency, placement integration, and parental mediation.
B Naderer, J Matthes, F Marquart, M Mayrhofer
International Journal of Advertising, 2016
A treat for the eyes. An eye-tracking study on children's attention to unhealthy and healthy food cues in media content
I Spielvogel, J Matthes, B Naderer, K Karsay
Appetite 125, 63-71, 2018
Placing snacks in children's movies: Cognitive, evaluative, and conative effects of product placements with character product interaction
B Naderer, J Matthes, P Zeller
International Journal of Advertising 37 (6), 852-870, 2018
Questionable research practices in experimental communication research: A systematic analysis from 1980 to 2013
J Matthes, F Marquart, B Naderer, F Arendt, D Schmuck, K Adam
Communication methods and measures 9 (4), 193-207, 2015
Communication and Persuasion: Central and Peripheral Routes to Attitude Change: von Richard E. Petty & John T. Cacioppo (1986)
F Marquart, B Naderer
Schlüsselwerke der Medienwirkungsforschung, 231-242, 2016
Digital food marketing to children: How an influencer's lifestyle can stimulate healthy food choices among children
S De Jans, I Spielvogel, B Naderer, L Hudders
Appetite 162, 105182, 2021
Shaping children's healthy eating habits with food placements? Food placements of high and low nutritional value in cartoons, Children's BMI, food-related parental mediation …
B Naderer, J Matthes, A Binder, F Marquart, M Mayrhofer, A Obereder, ...
Appetite 120, 644-653, 2018
How brands appear in children's movies. A systematic content analysis of the past 25 Years
B Naderer, J Matthes, I Spielvogel
International Journal of Advertising 38 (2), 237-257, 2019
Effects of disclosing ads on Instagram: The moderating impact of similarity to the influencer
B Naderer, J Matthes, S Schäfer
International Journal of Advertising 40 (5), 686-707, 2021
Again and again: Exploring the influence of disclosure repetition on children’s cognitive processing of product placement
I Spielvogel, B Naderer, J Matthes
International Journal of Advertising 39 (5), 611-630, 2020
Sugary, fatty, and prominent: food and beverage appearances in children's movies from 1991 to 2015
J Matthes, B Naderer
Pediatric Obesity 14 (4), e12488, 2019
Do children's food choices go with the crowd? Effects of majority and minority peer cues shown within an audiovisual cartoon on children's healthy food choice
A Binder, B Naderer, J Matthes
Social Science & Medicine 225, 42-50, 2019
‘2.3 Greenwashing: Disinformation through Green Advertising
B Naderer, D Schmuck, J Matthes
Commercial communication in the digital age: Information or disinformation …, 2017
Mass media as alcohol educator for everyone? Effects of portrayed alcohol consequences and the influence of viewers’ characteristics
M Mayrhofer, B Naderer
Media psychology 22 (2), 217-243, 2019
Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union
I Spielvogel, B Naderer, J Matthes
International Journal of Advertising 40 (1), 5-25, 2021
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