Brigitte Naderer
Brigitte Naderer
LMU Munich
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Zitiert von
Zitiert von
Misleading consumers with green advertising? An affect–reason–involvement account of greenwashing effects in environmental advertising
D Schmuck, J Matthes, B Naderer
Journal of Advertising 47 (2), 127-145, 2018
Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
J Matthes, B Naderer
International Journal of Advertising 35 (2), 185-199, 2016
Children's consumption behavior in response to food product placements in movies
J Matthes, B Naderer
Journal of Consumer Behaviour 14 (2), 127-136, 2015
The effects of environmental brand attributes and nature imagery in green advertising
D Schmuck, J Matthes, B Naderer, M Beaufort
Environmental Communication 12 (3), 414-429, 2018
Children's attitudinal and behavioral reactions to product placements: Investigating the role of placement frequency, placement integration, and parental mediation.
B Naderer, J Matthes, F Marquart, M Mayrhofer
International Journal of Advertising, 2016
User generated content presenting brands on social media increases young adults’ purchase intention
M Mayrhofer, J Matthes, S Einwiller, B Naderer
International Journal of Advertising 39 (1), 166-186, 2020
A treat for the eyes. An eye-tracking study on children's attention to unhealthy and healthy food cues in media content
I Spielvogel, J Matthes, B Naderer, K Karsay
Appetite 125, 63-71, 2018
Questionable research practices in experimental communication research: A systematic analysis from 1980 to 2013
J Matthes, F Marquart, B Naderer, F Arendt, D Schmuck, K Adam
Communication methods and measures 9 (4), 193-207, 2015
Placing snacks in children's movies: Cognitive, evaluative, and conative effects of product placements with character product interaction
B Naderer, J Matthes, P Zeller
International Journal of Advertising 37 (6), 852-870, 2018
Shaping children's healthy eating habits with food placements? Food placements of high and low nutritional value in cartoons, Children's BMI, food-related parental mediation …
B Naderer, J Matthes, A Binder, F Marquart, M Mayrhofer, A Obereder, ...
Appetite 120, 644-653, 2018
Sugary, fatty, and prominent: food and beverage appearances in children's movies from 1991 to 2015
J Matthes, B Naderer
Pediatric obesity 14 (4), e12488, 2019
How brands appear in children's movies. A systematic content analysis of the past 25 Years
B Naderer, J Matthes, I Spielvogel
International Journal of Advertising 38 (2), 237-257, 2019
Do children's food choices go with the crowd? Effects of majority and minority peer cues shown within an audiovisual cartoon on children's healthy food choice
A Binder, B Naderer, J Matthes
Social Science & Medicine 225, 42-50, 2019
Again and again: Exploring the influence of disclosure repetition on children’s cognitive processing of product placement
I Spielvogel, B Naderer, J Matthes
International Journal of Advertising 39 (5), 611-630, 2020
2.3 Greenwashing: Disinformation through Green Advertising
B Naderer, D Schmuck, J Matthes
Commercial Communication in the Digital Age, 105-120, 2017
Television commercials and fading behavioral brand choice effects in Austrian children
F Arendt, B Naderer, M Abdollahi, A Mittelberger, O Surzhyk, L Zhou
Journal of Children and Media 9 (4), 435-452, 2015
Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union
I Spielvogel, B Naderer, J Matthes
International Journal of Advertising 40 (1), 5-25, 2021
Kinder und Werbung
B Naderer, J Matthes
Handbuch Werbeforschung, 689-712, 2016
Healthy, sweet, brightly colored, and full of vitamins: cognitive and affective persuasive cues of food placements and children’s healthy eating behavior
B Naderer, A Binder, J Matthes, M Mayrhofer
International Journal of Advertising 39 (7), 1012-1030, 2020
Food as an eye‐catcher. An eye‐tracking study on Children's attention to healthy and unhealthy food presentations as well as non‐edible objects in audiovisual media
B Naderer, A Binder, J Matthes, I Spielvogel, M Forrai
Pediatric obesity 15 (3), e12591, 2020
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