Brigitte Naderer
Brigitte Naderer
Medical University of Vienna, Center for Public Health, Institute of Social Medicine
Verified email at - Homepage
Cited by
Cited by
Misleading consumers with green advertising? An affect–reason–involvement account of greenwashing effects in environmental advertising
D Schmuck, J Matthes, B Naderer
Journal of Advertising 47 (2), 127-145, 2018
User generated content presenting brands on social media increases young adults’ purchase intention
M Mayrhofer, J Matthes, S Einwiller, B Naderer
International Journal of Advertising 39 (1), 166-186, 2020
The effects of environmental brand attributes and nature imagery in green advertising
D Schmuck, J Matthes, B Naderer, M Beaufort
Environmental Communication 12 (3), 414-429, 2018
Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
J Matthes, B Naderer
International Journal of Advertising 35 (2), 185-199, 2016
Children's consumption behavior in response to food product placements in movies
J Matthes, B Naderer
Journal of Consumer Behaviour 14 (2), 127-136, 2015
Digital food marketing to children: How an influencer's lifestyle can stimulate healthy food choices among children
S De Jans, I Spielvogel, B Naderer, L Hudders
Appetite 162, 105182, 2021
Children's attitudinal and behavioral reactions to product placements: Investigating the role of placement frequency, placement integration, and parental mediation.
B Naderer, J Matthes, F Marquart, M Mayrhofer
International Journal of Advertising, 2016
Effects of disclosing ads on Instagram: The moderating impact of similarity to the influencer
B Naderer, J Matthes, S Schäfer
International Journal of Advertising 40 (5), 686-707, 2021
A treat for the eyes. An eye-tracking study on children's attention to unhealthy and healthy food cues in media content
I Spielvogel, J Matthes, B Naderer, K Karsay
Appetite 125, 63-71, 2018
Placing snacks in children's movies: Cognitive, evaluative, and conative effects of product placements with character product interaction
B Naderer, J Matthes, P Zeller
International Journal of Advertising 37 (6), 852-870, 2018
Questionable research practices in experimental communication research: A systematic analysis from 1980 to 2013
J Matthes, F Marquart, B Naderer, F Arendt, D Schmuck, K Adam
Communication methods and measures 9 (4), 193-207, 2015
Communication and Persuasion: Central and Peripheral Routes to Attitude Change: von Richard E. Petty & John T. Cacioppo (1986)
F Marquart, B Naderer
Schlüsselwerke der Medienwirkungsforschung, 231-242, 2016
Shaping children's healthy eating habits with food placements? Food placements of high and low nutritional value in cartoons, Children's BMI, food-related parental mediation …
B Naderer, J Matthes, A Binder, F Marquart, M Mayrhofer, A Obereder, ...
Appetite 120, 644-653, 2018
How brands appear in children's movies. A systematic content analysis of the past 25 Years
B Naderer, J Matthes, I Spielvogel
International Journal of Advertising 38 (2), 237-257, 2019
Again and again: Exploring the influence of disclosure repetition on children’s cognitive processing of product placement
I Spielvogel, B Naderer, J Matthes
International Journal of Advertising 39 (5), 611-630, 2020
Sugary, fatty, and prominent: food and beverage appearances in children's movies from 1991 to 2015
J Matthes, B Naderer
Pediatric Obesity 14 (4), e12488, 2019
‘2.3 Greenwashing: Disinformation through Green Advertising
B Naderer, D Schmuck, J Matthes
Commercial communication in the digital age: Information or disinformation …, 2017
This picture does not portray reality: developing and testing a disclaimer for digitally enhanced pictures on social media appropriate for Austrian tweens and teens
B Naderer, C Peter, K Karsay
Journal of Children and Media 16 (2), 149-167, 2022
Advertising unhealthy food to children: on the importance of regulations, parenting styles, and media literacy
B Naderer
Current Addiction Reports 8, 12-18, 2021
Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union
I Spielvogel, B Naderer, J Matthes
International Journal of Advertising 40 (1), 5-25, 2021
The system can't perform the operation now. Try again later.
Articles 1–20