| Misleading consumers with green advertising? An affect–reason–involvement account of greenwashing effects in environmental advertising D Schmuck, J Matthes, B Naderer Journal of Advertising 47 (2), 127-145, 2018 | 531 | 2018 |
| User generated content presenting brands on social media increases young adults’ purchase intention M Mayrhofer, J Matthes, S Einwiller, B Naderer International Journal of Advertising 39 (1), 166-186, 2020 | 282 | 2020 |
| The effects of environmental brand attributes and nature imagery in green advertising D Schmuck, J Matthes, B Naderer, M Beaufort Environmental Communication 12 (3), 414-429, 2018 | 145 | 2018 |
| Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge J Matthes, B Naderer International Journal of Advertising 35 (2), 185-199, 2016 | 132 | 2016 |
| Children's consumption behavior in response to food product placements in movies J Matthes, B Naderer Journal of Consumer Behaviour 14 (2), 127-136, 2015 | 118 | 2015 |
| Digital food marketing to children: How an influencer's lifestyle can stimulate healthy food choices among children S De Jans, I Spielvogel, B Naderer, L Hudders Appetite 162, 105182, 2021 | 106 | 2021 |
| Effects of disclosing ads on Instagram: The moderating impact of similarity to the influencer B Naderer, J Matthes, S Schäfer International Journal of Advertising 40 (5), 686-707, 2021 | 104 | 2021 |
| Children's attitudinal and behavioral reactions to product placements: Investigating the role of placement frequency, placement integration, and parental mediation. B Naderer, J Matthes, F Marquart, M Mayrhofer International Journal of Advertising, 2016 | 80 | 2016 |
| Placing snacks in children's movies: Cognitive, evaluative, and conative effects of product placements with character product interaction B Naderer, J Matthes, P Zeller International Journal of Advertising 37 (6), 852-870, 2018 | 73 | 2018 |
| Questionable research practices in experimental communication research: A systematic analysis from 1980 to 2013 J Matthes, F Marquart, B Naderer, F Arendt, D Schmuck, K Adam Communication methods and measures 9 (4), 193-207, 2015 | 69 | 2015 |
| A treat for the eyes. An eye-tracking study on children's attention to unhealthy and healthy food cues in media content I Spielvogel, J Matthes, B Naderer, K Karsay Appetite 125, 63-71, 2018 | 68 | 2018 |
| Communication and Persuasion: Central and Peripheral Routes to Attitude Change: von Richard E. Petty & John T. Cacioppo (1986) F Marquart, B Naderer Schlüsselwerke der Medienwirkungsforschung, 231-242, 2016 | 55 | 2016 |
| The role of trustworthiness in social media influencer advertising: Investigating users’ appreciation of advertising transparency and its effects DC Balaban, M Mucundorfeanu, B Naderer Communications 47 (3), 395-421, 2022 | 47 | 2022 |
| Shaping children's healthy eating habits with food placements? Food placements of high and low nutritional value in cartoons, Children's BMI, food-related parental mediation … B Naderer, J Matthes, A Binder, F Marquart, M Mayrhofer, A Obereder, ... Appetite 120, 644-653, 2018 | 47 | 2018 |
| Promoting fruit and vegetable consumption for childhood obesity prevention F Folkvord, B Naderer, A Coates, E Boyland Nutrients 14 (1), 157, 2021 | 46 | 2021 |
| How brands appear in children's movies. A systematic content analysis of the past 25 Years B Naderer, J Matthes, I Spielvogel International Journal of Advertising 38 (2), 237-257, 2019 | 42 | 2019 |
| ‘2.3 Greenwashing: Disinformation through Green Advertising B Naderer, D Schmuck, J Matthes Commercial communication in the digital age: Information or disinformation …, 2017 | 40 | 2017 |
| This picture does not portray reality: developing and testing a disclaimer for digitally enhanced pictures on social media appropriate for Austrian tweens and teens B Naderer, C Peter, K Karsay Journal of Children and Media 16 (2), 149-167, 2022 | 37 | 2022 |
| Advertising unhealthy food to children: on the importance of regulations, parenting styles, and media literacy B Naderer Current Addiction Reports 8, 12-18, 2021 | 37 | 2021 |
| Again and again: Exploring the influence of disclosure repetition on children’s cognitive processing of product placement I Spielvogel, B Naderer, J Matthes International Journal of Advertising 39 (5), 611-630, 2020 | 36 | 2020 |
Jörg MatthesProfessor, University of ViennaVerified email at univie.ac.at
