| Barcode empires: politics, digital technology, and comparative retail firm strategies BC Watson Journal of industry, competition and trade 11, 309-324, 2011 | 38 | 2011 |
| The demographics of craft beer lovers B Watson Great American Beer Festival, Denver, CO, October 3, 2014 | 28 | 2014 |
| National beer sales & production data B Watson, J Herz Brewers Association, 2019 | 26 | 2019 |
| How wealthy nations can stay wealthy: Innovation and adaptability in a digital era T Schulze-Cleven, BC Watson, J Zysman New Political Economy 12 (4), 451-475, 2007 | 22 | 2007 |
| State of mind: Power, time zones and symbolic state centralization J Hassid, BC Watson Time & Society 23 (2), 167-194, 2014 | 21 | 2014 |
| Shifting demographics among craft drinkers B Watson Brewers Association, 2018 | 13 | 2018 |
| Craft brewing and hop usage B Watson Brew. Assoc 202015, 1-35, 2014 | 11 | 2014 |
| Economic impact B Watson Brewers Association, 2017 | 10 | 2017 |
| Loving local beer B Watson Brewers Association, 2015 | 8 | 2015 |
| Analyzing 2017 craft brewery growth B Watson Brewers Association, 2018 | 6 | 2018 |
| What’s the Next IPA B Watson | 6 | 2017 |
| Brewery onsite sales: Building craft brands B Watson Retrieved May 9, 2017, 2017 | 6 | 2017 |
| On-premise beer data and craft B Watson Available at Brewers Association website: https://www. brewersassociation …, 2016 | 6 | 2016 |
| Representations of low (er) alcohol (craft) beer in the United States CC Myles, BV Weil, D Wiley, B Watson Nutrients 14 (23), 4952, 2022 | 5 | 2022 |
| Craft Beer Packaging Trends Recap, 2020 B Watson Brewers Association, 2021 | 5 | 2021 |
| points and 2021 predictions B Watson Insights & Analysis; Brewers Association: Boulder, CO, USA, 2020 | 5 | 2020 |
| Brewery sales dropping sharply, many set to close B Watson Available at Brewers Association website: www. brewersassociation. org …, 2020 | 5 | 2020 |
| State of the craft brewing industry P Gatza, B Watson Nashville, TN: Craft Brewers Conference, Brewers Association, 2018 | 5 | 2018 |
| Brewery consolidation is not inevitable B Watson Brewers Association. January 28, 2015 | 5 | 2015 |
| The rise of the microbrewery tap room B Watson Available at Brewers Association website: www. brewersassociation. org …, 2014 | 5 | 2014 |
Jonathan HassidAssociate Professor, Iowa State University, Department of Political ScienceVerified email at iastate.edu
