| Are there neural gender differences in online trust? An fMRI study on the perceived trustworthiness of eBay offers R Riedl, M Hubert, P Kenning MIS quarterly, 397-428, 2010 | 415 | 2010 |
| Acceptance of smartphone‐based mobile shopping: Mobile benefits, customer characteristics, perceived risks, and the impact of application context M Hubert, M Blut, C Brock, C Backhaus, T Eberhardt Psychology & Marketing 34 (2), 175-194, 2017 | 249 | 2017 |
| Debt out of control: The links between self-control, compulsive buying, and real debts A Achtziger, M Hubert, P Kenning, G Raab, L Reisch Journal of Economic Psychology 49, 141-149, 2015 | 244 | 2015 |
| The influence of acceptance and adoption drivers on smart home usage M Hubert, M Blut, C Brock, RW Zhang, V Koch, R Riedl European Journal of Marketing 53 (6), 1073-1098, 2018 | 107 | 2018 |
| Neural correlates of impulsive buying tendencies during perception of product packaging M Hubert, M Hubert, A Florack, M Linzmajer, P Kenning Psychology & Marketing 30 (10), 861-873, 2013 | 69 | 2013 |
| Trust me if you can–neurophysiological insights on the influence of consumer impulsiveness on trustworthiness evaluations in online settings M Hubert, M Hubert, M Linzmajer, R Riedl, P Kenning European Journal of Marketing, 2018 | 45 | 2018 |
| Flag up!–Flagship products as important drivers of perceived brand innovativeness M Hubert, A Florack, R Gattringer, T Eberhardt, E Enkel, P Kenning Journal of Business Research 71, 154-163, 2017 | 35 | 2017 |
| Identifying and analysing the drivers of heterogeneity among ecosystem builder accelerators KM Prexl, M Hubert, S Beck, C Heiden, R Prügl R&d Management 49 (4), 624-638, 2019 | 20 | 2019 |
| The neural underpinnings of performance-based incentives T Strombach, M Hubert, P Kenning Journal of Economic Psychology 50, 1-12, 2015 | 20 | 2015 |
| Compulsive Buying: An Increasing Problem?: Investigating and Comparing Trends in Germany and Denmark, 2010–2012 M Hubert, M Hubert, W Gwozdz, G Raab, L Reisch Journal für Verbraucherschutz und Lebensmittelsicherheit 9 (3), 280-284, 2014 | 17 | 2014 |
| Consumer neuroscience the effect of retail brands on the perception of product packaging M Hubert, M Hubert, J Sommer, PH Kenning Marketing Review St. Gallen 26 (4), 28-33, 2009 | 16 | 2009 |
| Introducing connectivity analysis to NeuroIS research M Hubert, M Linzmajer, R Riedl, P Kenning, M Hubert | 15 | 2012 |
| The perception of lower and higher price thresholds: implications from consumer neuroscience M Linzmajer, M Hubert, M Hubert, P Kenning ACR North American Advances, 2011 | 12 | 2011 |
| Consumer Neuroscience–Anwendung und Nutzen neurowissenschaftlicher Mess-und Analysemethoden in der Konsumentenverhaltensforschung D Ahlert, M Hubert Wie Marken wirken, 63-79, 2010 | 11 | 2010 |
| Offene Fragen der Markenführung an die neurowissenschaftliche Markenforschung D Ahlert, M Hubert Wie Marken wirken, 54-62, 2010 | 11 | 2010 |
| The use of psycho-physiological interaction analysis with fMRI-data in IS Research–A guideline M Hubert, M Linzmajer, R Riedl, M Hubert, P Kenning, B Weber Communications of the Association for Information Systems (CAIS) 40 (9), 181-217, 2017 | 10 | 2017 |
| How consumer impulsiveness moderates online trustworthiness evaluations: neurophysiological insights M Hubert, M Hubert, R Riedl, P Kenning | 8 | 2014 |
| Im Kopf des Konsumenten M Hubert, P Kenning Gehirn und Geist 1, 44-49, 2009 | 8 | 2009 |
| The role of subjective knowledge and perceived trustworthiness in fair trade consumption for fashion and food products T Eberhardt, M Hubert, HM Lischka, M Hubert, Z Lin Journal of Consumer Marketing, 2020 | 7 | 2020 |
| Content is king? The effectiveness of message content, personalization, and location in mobile in-store advertising R Schrage, M Hubert, M Linzmajer Proceedings of the 52nd Hawaii International Conference on System Sciences, 2019 | 7 | 2019 |
