Marco Hubert
Cited by
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Are there neural gender differences in online trust? An fMRI study on the perceived trustworthiness of eBay offers
R Riedl, M Hubert, P Kenning
MIS quarterly, 397-428, 2010
Acceptance of smartphone‐based mobile shopping: Mobile benefits, customer characteristics, perceived risks, and the impact of application context
M Hubert, M Blut, C Brock, C Backhaus, T Eberhardt
Psychology & Marketing 34 (2), 175-194, 2017
Debt out of control: The links between self-control, compulsive buying, and real debts
A Achtziger, M Hubert, P Kenning, G Raab, L Reisch
Journal of Economic Psychology 49, 141-149, 2015
The influence of acceptance and adoption drivers on smart home usage
M Hubert, M Blut, C Brock, RW Zhang, V Koch, R Riedl
European Journal of Marketing 53 (6), 1073-1098, 2018
Neural correlates of impulsive buying tendencies during perception of product packaging
M Hubert, M Hubert, A Florack, M Linzmajer, P Kenning
Psychology & Marketing 30 (10), 861-873, 2013
Trust me if you can–neurophysiological insights on the influence of consumer impulsiveness on trustworthiness evaluations in online settings
M Hubert, M Hubert, M Linzmajer, R Riedl, P Kenning
European Journal of Marketing, 2018
Flag up!–Flagship products as important drivers of perceived brand innovativeness
M Hubert, A Florack, R Gattringer, T Eberhardt, E Enkel, P Kenning
Journal of Business Research 71, 154-163, 2017
Identifying and analysing the drivers of heterogeneity among ecosystem builder accelerators
KM Prexl, M Hubert, S Beck, C Heiden, R Prügl
R&d Management 49 (4), 624-638, 2019
The neural underpinnings of performance-based incentives
T Strombach, M Hubert, P Kenning
Journal of Economic Psychology 50, 1-12, 2015
Compulsive Buying: An Increasing Problem?: Investigating and Comparing Trends in Germany and Denmark, 2010–2012
M Hubert, M Hubert, W Gwozdz, G Raab, L Reisch
Journal für Verbraucherschutz und Lebensmittelsicherheit 9 (3), 280-284, 2014
Consumer neuroscience the effect of retail brands on the perception of product packaging
M Hubert, M Hubert, J Sommer, PH Kenning
Marketing Review St. Gallen 26 (4), 28-33, 2009
Introducing connectivity analysis to NeuroIS research
M Hubert, M Linzmajer, R Riedl, P Kenning, M Hubert
The perception of lower and higher price thresholds: implications from consumer neuroscience
M Linzmajer, M Hubert, M Hubert, P Kenning
ACR North American Advances, 2011
Consumer Neuroscience–Anwendung und Nutzen neurowissenschaftlicher Mess-und Analysemethoden in der Konsumentenverhaltensforschung
D Ahlert, M Hubert
Wie Marken wirken, 63-79, 2010
Offene Fragen der Markenführung an die neurowissenschaftliche Markenforschung
D Ahlert, M Hubert
Wie Marken wirken, 54-62, 2010
The use of psycho-physiological interaction analysis with fMRI-data in IS Research–A guideline
M Hubert, M Linzmajer, R Riedl, M Hubert, P Kenning, B Weber
Communications of the Association for Information Systems (CAIS) 40 (9), 181-217, 2017
How consumer impulsiveness moderates online trustworthiness evaluations: neurophysiological insights
M Hubert, M Hubert, R Riedl, P Kenning
Im Kopf des Konsumenten
M Hubert, P Kenning
Gehirn und Geist 1, 44-49, 2009
The role of subjective knowledge and perceived trustworthiness in fair trade consumption for fashion and food products
T Eberhardt, M Hubert, HM Lischka, M Hubert, Z Lin
Journal of Consumer Marketing, 2020
Content is king? The effectiveness of message content, personalization, and location in mobile in-store advertising
R Schrage, M Hubert, M Linzmajer
Proceedings of the 52nd Hawaii International Conference on System Sciences, 2019
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