Lyle Wetsch
Cited by
Cited by
Market orientation in digital entrepreneurship: Advantages and challenges in a web 2.0 networked world
N Hair, LR Wetsch, CE Hull, V Perotti, YTC Hung
International Journal of Innovation and Technology Management 9 (06), 1250045, 2012
Adult learners’ perceptions of self-directed learning and digital technology usage in continuing professional education: An update for the digital age
V Curran, DL Gustafson, K Simmons, H Lannon, C Wang, M Garmsiri, ...
Journal of Adult and Continuing Education 25 (1), 74-93, 2019
A review of digital, social, and mobile technologies in health professional education
V Curran, L Matthews, L Fleet, K Simmons, DL Gustafson, L Wetsch
Journal of Continuing Education in the Health Professions 37 (3), 195-206, 2017
A personal branding assignment using social media
LR Wetsch
Journal of advertising Education 16 (1), 30-36, 2012
Trust, satisfaction and loyalty in customer relationship management: an application of justice theory
LR Wetsch
Journal of relationship marketing 4 (3-4), 29-42, 2006
Adoption and use of mobile learning in continuing professional development by health and human services professionals
V Curran, L Fleet, K Simmons, H Lannon, DL Gustafson, C Wang, ...
Journal of Continuing Education in the Health Professions 39 (2), 76-85, 2019
The “new” virtual consumer: Exploring the experiences of new users
LR Wetsch
Journal For Virtual Worlds Research 1 (2), 2008
Teaching search engine marketing through the google ad grants program
TB Clarke, J Murphy, LR Wetsch, H Boeck
Marketing Education Review 28 (2), 136-147, 2018
From interactive to immersive: Advertising education takes a virtual leap of faith
NT Wood, LR Wetsch, MR Solomon, K Hudson
Journal of advertising education 13 (1), 64-72, 2009
Measuring determinants of trust and their effects on buying intention for online purchase decisions
LR Wetsch, PH Cunningham
Kim, D. and Benbasat, I.(2003). Trust-related arguments in Internet stores …, 1999
Using peer benchmarking to improve student motivation, effort and performance
LR Wetsch
Marketing Education Review 19 (1), 89-93, 2009
Conversation Beyond the Classroom: Social Media and Marketing Education
T Tuten, L Wetsch, C Munoz
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2014
Trusted third parties: evaluating their effect on online consumer buying intentions
LR Wetsch
Proceedings of the Collaborative Electronic Commerce Technology and Research …, 2000
Personal Branding with Social Media; An Essential Application of Direct Marketing Skills for Today’s Students
L Wetsch
Memorial University of Newfoundland, 2011
The Google Online Marketing Challenge: A transnational comparison of classroom learning with real clients, real money, and real advertising campaigns
S Tuzovic, L Wetsch, J Murphy
Cases on innovations in educational marketing: Transnational and …, 2011
What Goes Around, Comes Around: Are the Ethical and Public Policy Concerns about Internet Marketing Merely Reflections of the Criticisms of Earlier Communications Technologies?
P Cunningham, L Wetsch
Proceedings of the Conference on Historical Analysis and Research in …, 1999
Sex differences and information processing: Implications for marketing on the Internet
KA Arnold, LR Wetsch
American Marketing Association. Conference Proceedings 12, 357, 2001
Engaging textbooks for millennial students: using iBooks Author to self-publish customized textbooks
LR Wetsch
Marketing Management Association, 146-147, 2012
Marketing in a Web 2.0 world with a Web 1.0 mentality: the challenge of social web marketing in academic institutions
LR Wetsch, K Pike
International Journal of Electronic Marketing and Retailing 3 (4), 398-414, 2010
Mixed Methods Study of Mobile Learning (M-Learning) in Health Professions Education
V Curran, DL Gustafson, K Simmons, L Fleet, H Lannon, L Matthews, ...
Global Conference on Education and Research (GLOCER 2018), 6, 2018
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