| To app or not to app: Engaging consumers via branded mobile apps E Kim, JS Lin, Y Sung Journal of Interactive Advertising 13 (1), 53-65, 2013 | 343 | 2013 |
| When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive Y Shan, KJ Chen, JS Lin International Journal of Advertising 39 (5), 590-610, 2020 | 325 | 2020 |
| Are you following me? A content analysis of TV networks’ brand communication on Twitter JS Lin, J Peña Journal of interactive Advertising 12 (1), 17-29, 2011 | 158 | 2011 |
| Nothing can tear us apart: The effect of brand identity fusion in consumer–brand relationships JS Lin, Y Sung Psychology & Marketing 31 (1), 54-69, 2014 | 137 | 2014 |
| Understanding consumer engagement with celebrity-endorsed E-Cigarette advertising on instagram J Phua, JSE Lin, DJ Lim Computers in Human Behavior 84, 93-102, 2018 | 107 | 2018 |
| The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation KJ Chen, J Kim, JS Lin Journal of Consumer Behaviour 14 (3), 208-218, 2015 | 89 | 2015 |
| Personality traits, motivations, and emotional consequences of social media usage JS Lin, YI Lee, Y Jin, B Gilbreath Cyberpsychology, Behavior, and Social Networking 20 (10), 615-623, 2017 | 88 | 2017 |
| Would you be my friend? An examination of global marketers' brand personification strategies in social media KJ Chen, JS Lin, JH Choi, JM Hahm Journal of Interactive Advertising 15 (2), 97-110, 2015 | 80 | 2015 |
| Actual self vs. avatar self: The effect of online social situation on self-expression Y Sung, J Moon, JS Lin Journal of Virtual Worlds Research 4 (1), 2011 | 69 | 2011 |
| Social television: Examining the antecedents and consequences of connected TV viewing JS Lin, Y Sung, KJ Chen Computers in Human Behavior 58, 171-178, 2016 | 63 | 2016 |
| Consumers’ perception of corporate social responsibility in the United States and China: A study of female cosmetics consumers SC Chu, JS Lin International Journal of Strategic Communication 7 (1), 43-64, 2013 | 55 | 2013 |
| Understanding the nature, uses, and gratifications of social television: Implications for developing viewer engagement and network loyalty JS Lin, KJ Chen, Y Sung Journal of Broadcasting & Electronic Media 62 (1), 1-20, 2018 | 51 | 2018 |
| Motivations, consumption emotions, and temporal orientations in social media use: A strategic approach to engaging stakeholders across platforms Y Jin, JS Lin, B Gilbreath, YI Lee International Journal of Strategic Communication 11 (2), 115-132, 2017 | 45 | 2017 |
| Stop playing with your food: a comparison of for-profit and non-profit food-related advergames V Cicchirillo, JS Lin Journal of Advertising Research 51 (3), 484-498, 2011 | 45 | 2011 |
| Antecedents and consequences of cross-media usage: A study of a TV program's official web site JS Lin, CH Cho Journal of Broadcasting & Electronic Media 54 (2), 316-336, 2010 | 37 | 2010 |
| Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent KJ Chen, JS Lin, Y Shan Journal of Consumer Behaviour 20 (6), 1436-1448, 2021 | 35 | 2021 |
| Political brand communities as social network clusters: winning and trailing candidates in the GOP 2016 primary elections JS Lin, I Himelboim Journal of Political Marketing 18 (1-2), 119-147, 2019 | 30 | 2019 |
| Examining the psychological process of developing consumer-brand relationships through strategic use of social media brand chatbots JSE Lin, L Wu Computers in Human Behavior 140, 107488, 2023 | 28 | 2023 |
| Exploring uses and gratifications and psychological outcomes of engagement with Instagram Stories JD Lu, JSE Lin Computers in Human Behavior Reports 6, 100198, 2022 | 24 | 2022 |
| Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological disposition KJ Chen, JS Lin European Journal of Marketing 55 (8), 2174-2200, 2021 | 24 | 2021 |
