| Mapping the luxury research landscape: A bibliometric citation analysis H Gurzki, DM Woisetschläger Journal of business research 77, 147-166, 2017 | 338 | 2017 |
| Drivers of brand extension success: What really matters for luxury brands CM Albrecht, C Backhaus, H Gurzki, DM Woisetschläger Psychology & marketing 30 (8), 647-659, 2013 | 194 | 2013 |
| Crafting extraordinary stories: Decoding luxury brand communications H Gurzki, N Schlatter, DM Woisetschläger Journal of advertising 48 (4), 401-414, 2019 | 80 | 2019 |
| Digital or die: The choice for luxury brands O Abtan, C Barton, F Bonelli, H Gurzki, A Mei-Pochtler, N Pianon, ... Boston Consulting Group, 2016 | 34 | 2016 |
| Value Creation for Luxury Brands through Brand Extensions: An Investigation of Forward and Reciprocal Effects. CM Albrecht, C Backhaus, H Gurzki, DM Woisetschläger Marketing ZFP-Journal of Research & Management 35 (2), 2013 | 19 | 2013 |
| How luxury brands are manufacturing scarcity in the digital economy H Gurzki Harvard Business Review. Retrieved September 12, 2022, 2022 | 7 | 2022 |
| Value Creation for Luxury Brands through Brand Extensions1 CM Albrecht, C Backhaus, H Gurzki, DM Woisetschläger Luxusmarkenmanagement: Grundlagen, Strategien und praktische Umsetzung, 261-283, 2017 | 7 | 2017 |
| The creation of the extraordinary—principles of luxury H Gurzki Dissertation. TU Braunschweig, Braunschweig, 2018 | 6 | 2018 |
| The Creation of the Extraordinary: Perspectives on Luxury H Gurzki Springer Nature, 2020 | 5 | 2020 |
| Digital or die O Abtan, C Barton, F Bonelli, H Gurzki, A Mei-Pochtler, N Pianon, ... The choice for luxury brands. BCG (the Boston Consulting Group), 2016 | 5 | 2016 |
| Analyse des Phänomens Luxus D Bosshart, H Gurzki, D Hohn, A Mei-Pochtler, D Bosshart, D Bosshart, ... Grundlagen und neue Perspektiven des Luxustourismus: Kundenverhalten …, 2019 | 3 | 2019 |
| The State of Luxury Research: A Bibliometric Citation Analysis H Gurzki, H Gurzki The Creation of the Extraordinary: Perspectives on Luxury, 9-48, 2020 | 1 | 2020 |
| Perspectives on Luxury: An Integrative Model H Gurzki, H Gurzki The Creation of the Extraordinary: Perspectives on Luxury, 63-145, 2020 | 1 | 2020 |
| A Brief History of Luxury and Consumption H Gurzki, H Gurzki The Creation of the Extraordinary: Perspectives on Luxury, 49-62, 2020 | 1 | 2020 |
| Analyse, Gestaltung und Zukunftsperspektiven von Luxusmerkmalen D Schönbächler, H Gurzki, DM Woisetschläger, V Zaugg-Faszl, P Schmidt, ... Grundlagen und neue Perspektiven des Luxustourismus: Kundenverhalten …, 2019 | 1 | 2019 |
| Behavioral Explanations of Luxury Consumption H Spode, H Gurzki, DM Woisetschläger, M Aeberhard, S Hagenow, ... Luxury Tourism: Market Trends, Changing Paradigms, and Best Practices, 53-107, 2020 | | 2020 |
| Analysis of the Luxury Phenomenon D Bosshart, H Gurzki, D Hohn, A Mei-Pochtler, D Bosshart, D Bosshart, ... Luxury Tourism: Market Trends, Changing Paradigms, and Best Practices, 33-51, 2020 | | 2020 |
| Analysis, Design, and Future Perspectives of Luxury Features H Gurzki, P Schmid, D Schönbächler, DM Woisetschläger, V Zaugg-Faszl, ... Luxury Tourism: Market Trends, Changing Paradigms, and Best Practices, 245-274, 2020 | | 2020 |
| Discussion of Findings and Implications H Gurzki, H Gurzki The Creation of the Extraordinary: Perspectives on Luxury, 187-195, 2020 | | 2020 |
| The Meaning of Luxury: Decoding Luxury Brand Communications H Gurzki, H Gurzki The Creation of the Extraordinary: Perspectives on Luxury, 147-185, 2020 | | 2020 |
