| Factors affecting college students’ brand loyalty toward fast fashion: A consumer-based brand equity approach J Su, A Chang International Journal of Retail & Distribution Management 46 (1), 90-107, 2018 | 243 | 2018 |
| Brand personality and brand equity: evidence from the sportswear industry J Su, X Tong Journal of Product & Brand Management 24 (2), 124-133, 2015 | 231 | 2015 |
| Brand personality and its impact on brand trust and brand commitment: an empirical study of luxury fashion brands X Tong, J Su, Y Xu International Journal of Fashion Design, Technology and Education 11 (2 …, 2018 | 126 | 2018 |
| Sustainable clothing: perspectives from US and Chinese young Millennials J Su, KT Watchravesringkan, J Zhou, M Gil International Journal of Retail & Distribution Management 47 (11), 1141-1162, 2019 | 107 | 2019 |
| Strategic sourcing in the textile and apparel industry J Su Industrial Management & Data Systems 113 (1), 23-38, 2013 | 93 | 2013 |
| Exploring young consumers’ trust and purchase intention of organic cotton apparel X Tong, J Su Journal of Consumer Marketing 35 (5), 522-532, 2018 | 89 | 2018 |
| Examining the relationships among the brand equity dimensions: empirical evidence from fast fashion J Su Asia Pacific Journal of Marketing and Logistics 28 (3), 464-480, 2016 | 88 | 2016 |
| Brand personality, consumer satisfaction, and loyalty: A perspective from denim jeans brands J Su, X Tong Family and Consumer Sciences Research Journal 44 (4), 427-446, 2016 | 73 | 2016 |
| Exploring the personality of sportswear brands X Tong, J Su Sport, Business and Management: An International Journal 4 (2), 178-192, 2014 | 66 | 2014 |
| Strategic sourcing and supplier selection in the US Textile—Apparel—Retail supply network J Su, CL Dyer, VB Gargeya Clothing and Textiles Research Journal 27 (2), 83-97, 2009 | 66 | 2009 |
| Strategic sourcing, sourcing capability and firm performance in the US textile and apparel industry J Su, VB Gargeya Strategic Outsourcing: An International Journal 5 (2), 145-165, 2012 | 55 | 2012 |
| Supplier selection in small-and medium-sized firms: The case of the US textile and apparel industry J Su, VB Gargeya American Journal of Business 31 (4), 166-186, 2016 | 50 | 2016 |
| Global sourcing shifts in the US textile and apparel industry: a cluster analysis J Su, VB Gargeya, SJ Richter Journal of the Textile Institute 96 (4), 261-276, 2005 | 48 | 2005 |
| Investigating consumer behaviour for environmental, sustainable and social apparel K Byrd, J Su International Journal of Clothing Science and Technology 33 (3), 336-352, 2021 | 39 | 2021 |
| An empirical study on Chinese adolescents' fashion involvement J Su, X Tong International Journal of Consumer Studies 44 (3), 232-242, 2020 | 26 | 2020 |
| Luxury fashion retail management TM Choi, B Shen Springer, 2017 | 21 | 2017 |
| Coping with the COVID-19 pandemic: evidence from the apparel industry in Bangladesh and China J Su, NN Hodges, HJ Wu, MA Iqbal Journal of Fashion Marketing and Management, 2022 | 16 | 2022 |
| Strategic sourcing and Supplier Selection: A Review of surveybasedempirical research VB Gargeya, J Su Second world conference on POM and 15th Annual POMconference, Cancun, Mexico …, 2004 | 14 | 2004 |
| Strategic sourcing and supplier selection: a review of survey-based empirical research J Su, VB Gargeya Fashion Supply Chain Management: Industry and Business Analysis, 149-172, 2012 | 13 | 2012 |
| Sustainable apparel: A perspective from Bangladesh’s young consumers J Su, MA Iqbal, F Haque, MMK Akter Social Responsibility Journal, 2023 | 11 | 2023 |
