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Co-authors
- Stephan HennebergChair Professor of Marketing & Strategy, Head of the Marketing DepartmentVerified email at qmul.ac.uk
- Peter NaudéProfessor of Marketing, Manchester Business SchoolVerified email at manchester.ac.uk
- Daniela CorsaroLibera Università di Lingue e Comunicazione IULMVerified email at iulm.it
- Danny Pimentel ClaroInsperVerified email at insper.edu.br
- Maciej MitręgaChair professor in the management committee at University of Economics in KatowiceVerified email at ue.katowice.pl
- Sebastian ForkmannUniversity of AlabamaVerified email at ua.edu
- Adriana Bruscato BortoluzzoInsperVerified email at insper.edu.br
- Carlos BritoProfessor de Marketing, Faculdade de Economia da Universidade do PortoVerified email at fep.up.pt
- Robert W PalmatierUniversity of WashingtonVerified email at uw.edu
- lars gunnar mattssonStockholm School of EconomicsVerified email at hhs.se