| The use of new‐media marketing in the green industry: Analysis of social media use and impact on sales B Yao, A Shanoyan, HH Peterson, C Boyer, L Baker Agribusiness 35 (2), 281-297, 2019 | 61 | 2019 |
| Trends in the use of new-media marketing in US ornamental horticulture industries HH Peterson, CR Boyer, LM Baker, BH Yao Horticulturae 4 (4), 32, 2018 | 10 | 2018 |
| The role of mobile money in household resilience: Evidence from Kenya B Yao, A Shanoyan, B Schwab, V Amanor-Boadu World Development 165, 106198, 2023 | 6 | 2023 |
| The Use of Mobile Money Application and Smallholder Farmer Market Participation: Evidence form Cote d Ivoire and Tanzania B Yao, A Shanoyan | 5 | 2018 |
| The impact of mobile money on smallholder producer resilience: Evidence from Kenya BH Yao, A Shanoyan | 2 | 2019 |
| Mobile Money, Signaling, and Market Participation: Evidence from Tanzania and Cote d’Ivoire BH Yao, A Shanoyan | 1 | 2019 |
| Digital payments, transaction costs, and household resilience in Sub-Saharan Africa B Yao Kansas State University, 2019 | | 2019 |
| Could mobile money applications improve farm productivity? Insights from rural Mozambique BH Yao, A Shanoyan | | 2018 |
| The Use of New Media Marketing in the Green Industry: Analysis of Social Media Adoption and its Impact on Sales BH Yao, A Shanoyan, HH Peterson | | 2017 |
| Adoption of new-media marketing in the green industry B Yao Kansas State University, 2016 | | 2016 |
