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Gerald Goodhardt
Gerald Goodhardt
Emeritus Professor, City University
Verified email at goodhardt.com
Title
Cited by
Cited by
Year
Double jeopardy revisited
ASC Ehrenberg, GJ Goodhardt, TP Barwise
Journal of marketing 54 (3), 82-91, 1990
974*1990
Understanding brand performance measures: using Dirichlet benchmarks
ASC Ehrenberg, MD Uncles, GJ Goodhardt
Journal of Business research 57 (12), 1307-1325, 2004
6212004
The Dirichlet: A comprehensive model of buying behaviour
GJ Goodhardt, ASC Ehrenberg, C Chatfield
Journal of the Royal Statistical Society. Series A (General), 621-655, 1984
5841984
The television audience: patterns of viewing. An update.
GJ Goodhardt, ASC Ehrenberg, MA Collins
4901987
The after-effects of price-related consumer promotions
ASC Ehrenberg, K Hammond, GJ Goodhart
Journal of advertising Research 34 (4), 11-22, 1994
3761994
A consumer purchasing model with Erlang inter-purchase times
C Chatfield, GJ Goodhardt
Journal of the American Statistical Association 68 (344), 828-835, 1973
2251973
Purchase Loyalty is Polarised into Either Repertoire or Subscription Patterns
B Sharp, M Wright, G Goodhardt
Australasian Marketing Journal 10 (3), 7-20, 2002
2232002
Progress on a Simplified Model of Stationary Purchasing
C Chatfield, ASC Ehrenberg, GJ Goodhardt
Journal of the Royal Statistical Society, Series A 129 (Part 3), 317-60, 1966
2071966
The beta‐binomial model for consumer purchasing behaviour
C Chatfield, GJ Goodhardt
Journal of the Royal Statistical Society: Series C (Applied Statistics) 19 …, 1970
1981970
Market segmentation for competitive brands
K Hammond, ASC Ehrenberg, GJ Goodhardt
European Journal of Marketing 30 (12), 39-49, 1996
1731996
Glued to the box?: Patterns of TV repeat-viewing.
TP Barwise, AS Ehrenberg, GJ Goodhardt
Journal of Communication, 1982
1501982
New brands: near-instant loyalty
A Ehrenberg, G Goodhardt
Journal of marketing management 16 (6), 607-617, 2000
1332000
Duplication of television viewing between and within channels
GJ Goodhardt, ASC Ehrenberg
Journal of Marketing Research 6 (2), 169-178, 1969
1241969
Results concerning brand choice
C Chatfield, G Goodhardt
Journal of Marketing Research 12 (1), 110-113, 1975
1081975
A model of multi-brand buying
ASC Ehrenberg, GJ Goodhardt
Journal of Marketing Research 7 (1), 77-84, 1970
1051970
Conditional trend analysis: A breakdown by initial purchasing level
GJ Goodhardt, ASC Ehrenberg
Journal of Marketing Research 4 (2), 155-161, 1967
1021967
Essays on understanding buyer behavior
ASC Ehrenberg, GJ Goodhardt
Walter Thompson Co. and Market Research Corporation of America, New York, NY, 1979
771979
Measuring customer loyalty to product variants
J Singh, A Ehrenberg, G Goodhardt
International Journal of Market Research 50 (4), 513-532, 2008
762008
A comparison of American and British repeat-buying habits
ASC Ehrenberg, GJ Goodhardt
Journal of Marketing Research 5 (1), 29-33, 1968
681968
Constant in duplicated television viewing
GJ Goodhardt
Nature 212 (5070), 1616-1616, 1966
641966
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