William Baker

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	Alle	Seit 2019
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Koautoren

james m sinkulauniversity of vermontBestätigte E-Mail-Adresse bei uvm.edu
Amir GrinsteinNortheastern University and the Vrije Universiteit AmsterdamBestätigte E-Mail-Adresse bei neu.edu
Thomas G. NoordewierProfessor, University of Vermont, Grossman School of BusinessBestätigte E-Mail-Adresse bei uvm.edu
John Wesley HutchinsonProfessor of Marketing, Wharton School, University of PennsylvaniaBestätigte E-Mail-Adresse bei wharton.upenn.edu
nukhet harmanciogluKoc UniversityBestätigte E-Mail-Adresse bei ku.edu.tr
Itzhak GnizyOno Academic CollegeBestätigte E-Mail-Adresse bei ono.ac.il
Marcelo Gattermann PerinEAESP / FGVBestätigte E-Mail-Adresse bei fgv.br
Richard J. LutzUniversity of FloridaBestätigte E-Mail-Adresse bei ufl.edu
P.C. VerhoefProfessor of MarketingBestätigte E-Mail-Adresse bei rug.nl
Anders GustafssonProfessor of Marketing, BI Norwegian Business SchoolBestätigte E-Mail-Adresse bei bi.no
Martin NatterUniversity of ZürichBestätigte E-Mail-Adresse bei business.uzh.ch
Cristel Antonia RussellPepperdine University, Malibu, CABestätigte E-Mail-Adresse bei pepperdine.edu
Heather HoneaSan Diego State UniversityBestätigte E-Mail-Adresse bei sdsu.edu
Stav RosenzweigBen Gurion Univestiry - Guilford Glazer Faculty of Business & ManagementBestätigte E-Mail-Adresse bei som.bgu.ac.il
William L. WilkieNathe Professor of Marketing, University of Notre DameBestätigte E-Mail-Adresse bei nd.edu
Glenn VossResearch Director, SMU DataArtsBestätigte E-Mail-Adresse bei smu.edu
Liping LiuProfessor of Management and Information System, The University of AkronBestätigte E-Mail-Adresse bei uakron.edu
Terry DaughertyDean, Scott College of Business, Indiana State UniversityBestätigte E-Mail-Adresse bei indstate.edu
William K. DarleyProfessor Emeritus, University of Toledo and Professor of Marketing, King Abdulaziz UniversityBestätigte E-Mail-Adresse bei utoledo.edu

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William Baker

Professor Emeritus of Marketing, San Diego State University and University of Akron

Bestätigte E-Mail-Adresse bei uakron.edu

Advertising effectiveness innovation market orientation learning orientation entrepreneurial


Titel Nach Zitationen sortieren Nach Jahr sortieren Nach Titel sortieren	Zitiert von Zitiert von	Jahr
The synergistic effect of market orientation and learning orientation on organizational performance WE Baker, JM Sinkula Journal of the academy of marketing science 27, 411-427, 1999	3687	1999
A framework for market-based organizational learning: Linking values, knowledge, and behavior JM Sinkula, WE Baker, T Noordewier Journal of the academy of Marketing Science 25, 305-318, 1997	2976	1997
The complementary effects of market orientation and entrepreneurial orientation on profitability in small businesses WE Baker, JM Sinkula Journal of small business management 47 (4), 443-464, 2009	1704	2009
Learning orientation, market orientation, and innovation: Integrating and extending models of organizational performance WE Baker, JM Sinkula Journal of market-focused management 4 (4), 295-308, 1999	973	1999
Market orientation, learning orientation and product innovation: delving into the organization's black box WE Baker, JM Sinkula Journal of market-focused management 5, 5-23, 2002	855	2002
Market orientation and the new product paradox WE Baker, JM Sinkula Journal of product innovation management 22 (6), 483-502, 2005	754	2005
Does market orientation facilitate balanced innovation programs? An organizational learning perspective WE Baker, JM Sinkula Journal of product innovation management 24 (4), 316-334, 2007	586	2007
Environmental marketing strategy and firm performance: Effects on new product performance and market share WE Baker, JM Sinkula Journal of the academy of marketing science 33 (4), 461-475, 2005	586	2005
Brand Familiarity and Advertising: Effects on the Evoked Set and Brand Preference. WH Baker, J Hutchinson, D Moore, P Nedungadi Advances in consumer research 13 (1), 1986	554	1986
When can affective conditioning and mere exposure directly influence brand choice? WE Baker Journal of advertising 28 (4), 31-46, 1999	306	1999
An empirical test of an updated relevance-accessibility model of advertising effectiveness WE Baker, RJ Lutz Journal of Advertising 29 (1), 1-14, 2000	240	2000
Whose innovation performance benefits more from external networks: entrepreneurial or conservative firms? WE Baker, A Grinstein, N Harmancioglu Journal of Product Innovation Management 33 (1), 104-120, 2016	229	2016
Proactive learning culture: A dynamic capability and key success factor for SMEs entering foreign markets I Gnizy, W E. Baker, A Grinstein International marketing review 31 (5), 477-505, 2014	208	2014
The relevance accessibility model of advertising effectiveness W Baker Advertising exposure, memory and choice, 49-87, 2013	200	2013
A Cross-National Investigation into the Marketing Department's Influence Within the Firm: Toward Initial Empirical Generalizations P C. Verhoef, PSH Leeflang, J Reiner, M Natter, W Baker, A Grinstein, ... Journal of International Marketing 19 (3), 59-86, 2011	98	2011
Do not wait to reveal the brand name: The effect of brand-name placement on television advertising effectiveness WE Baker, H Honea, CA Russell Journal of Advertising 33 (3), 77-85, 2004	90	2004
Does brand name imprinting in memory increase brand information retention? WE Baker Psychology & Marketing 20 (12), 1119-1135, 2003	90	2003
Learning orientation and competitive advantage: A critical synthesis and future directions WE Baker, D Mukherjee, MG Perin Journal of Business Research 144, 863-873, 2022	61	2022
The effect of radical innovation in/congruence on new product performance WE Baker, JM Sinkula, A Grinstein, S Rosenzweig Industrial Marketing Management 43 (8), 1314-1323, 2014	54	2014
The diagnosticity of advertising generated brand attitudes in brand choice contexts WE Baker Journal of Consumer Psychology 11 (2), 129-139, 2001	51	2001

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