Naveen Donthu
Naveen Donthu
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Zitiert von
Zitiert von
An examination of selected marketing mix elements and brand equity
B Yoo, N Donthu, S Lee
Journal of the academy of marketing science 28 (2), 195-211, 2000
Developing and validating a multidimensional consumer-based brand equity scale
B Yoo, N Donthu
Journal of business research 52 (1), 1-14, 2001
Brand equity, brand preference, and purchase intent
CJ Cobb-Walgren, CA Ruble, N Donthu
Journal of advertising 24 (3), 25-40, 1995
Developing a scale to measure the perceived quality of an Internet shopping site (SITEQUAL)
B Yoo, N Donthu
Quarterly journal of electronic commerce 2 (1), 31-45, 2001
The internet shopper
N Donthu, A Garcia
Journal of advertising research 39 (3), 52-52, 1999
Using the technology acceptance model to explain how attitudes determine Internet usage: The role of perceived access barriers and demographics
CE Porter, N Donthu
Journal of business research 59 (9), 999-1007, 2006
Effects of COVID-19 on business and research
N Donthu, A Gustafsson
Journal of business research 117, 284-289, 2020
Cultural influences on service quality expectations
N Donthu, B Yoo
Journal of service research 1 (2), 178-186, 1998
Measuring Hofstede's five dimensions of cultural values at the individual level: Development and validation of CVSCALE
B Yoo, N Donthu, T Lenartowicz
Journal of international consumer marketing 23 (3-4), 193-210, 2011
A longitudinal analysis of satisfaction and profitability
KL Bernhardt, N Donthu, PA Kennett
Journal of business research 47 (2), 161-171, 2000
The intensity of ethnic affiliation: A study of the sociology of Hispanic consumption
R Deshpande, WD Hoyer, N Donthu
Journal of Consumer Research 13 (2), 214-220, 1986
Cultivating trust and harvesting value in virtual communities
CE Porter, N Donthu
Management Science 54 (1), 113-128, 2008
The infomercial shopper
N Donthu, D Gilliland
Journal of Advertising Research 36 (2), 69-77, 1996
Retail productivity assessment using data envelopment analysis
N Donthu, B Yoo
Journal of retailing 74 (1), 89-105, 1998
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
K Swani, GR Milne, BP Brown, AG Assaf, N Donthu
Industrial Marketing Management 62, 77-87, 2017
Testing cross‐cultural invariance of the brand equity creation process
B Yoo, N Donthu
Journal of Product & Brand Management, 2002
How to conduct a bibliometric analysis: An overview and guidelines
N Donthu, S Kumar, D Mukherjee, N Pandey, WM Lim
Journal of Business Research 133, 285-296, 2021
The impact of content and design elements on banner advertising click-through rates
R Lohtia, N Donthu, EK Hershberger
Journal of advertising Research 43 (4), 410-418, 2003
Web site customer orientations, Web site quality, and purchase intentions: The role of Web site personality
A Poddar, N Donthu, Y Wei
Journal of Business Research 62 (4), 441-450, 2009
Communication and promotion decisions in retailing: a review and directions for future research
KL Ailawadi, JP Beauchamp, N Donthu, DK Gauri, V Shankar
Journal of retailing 85 (1), 42-55, 2009
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