Balancing marketing education and information technology: Matching needs or needing a better match? L Hunt, L Eagle, PJ Kitchen Journal of Marketing education 26 (1), 75-88, 2004 | 148 | 2004 |
Analyzing advergames: active diversions or actually deception. An exploratory study of online advergames content S Dahl, L Eagle, C Baez Young Consumers 10 (1), 46-59, 2009 | 145 | 2009 |
Attitudes of undergraduate business students toward sustainability issues L Eagle, D Low, P Case, L Vandommele International Journal of Sustainability in Higher Education 16 (5), 650-668, 2015 | 93 | 2015 |
Product placement in old and new media: examining the evidence for concern L Eagle, S Dahl Journal of Business Ethics 147, 605-618, 2018 | 88 | 2018 |
Integrated marketing communications and social marketing: Together for the common good? S Dahl, L Eagle, D Low Journal of Social Marketing 5 (3), 226-240, 2015 | 56 | 2015 |
Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions G Kemp, L Eagle International Review on Public and Nonprofit Marketing 5, 117-128, 2008 | 25 | 2008 |
Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication N Dens, LC Eagle, P De Pelsmacker Health Communication 23 (1), 45-61, 2008 | 18 | 2008 |
Cut from'country': The impact of climate change on the mental health of aboriginal pastoralists M Pearce, L Eagle, D Low, A Schurmann Australasian Journal of Regional Studies, The 21 (1), 50-79, 2015 | 17 | 2015 |
The impact of gray marketing and parallel importing on brand equity and brand value PJ Kitchen Hull University, Business School, 2003 | 8 | 2003 |
La natura sociale della mente MN Eagle La natura sociale della mente, 7-22, 2011 | 6 | 2011 |
Social marketing perspectives on barriers to and enablers of effective sustainability communication L Eagle, DR Low, L Vandommele Sinergie Italian Journal of Management 33 (Jan-Apr), 131-150, 2015 | 4 | 2015 |
Social Marketing-Based Sun Protection Intervention Strategy for Cornwall PCT L Eagle, G Kemp, S Jones Report for South West Public Health Observatory, 2009 | 4 | 2009 |
Corporate advertising L Eagle Lynne C. Eagle., 1989 | 4 | 1989 |
Foundations for effective sustainability education L Eagle, D Low, P Case, L Vandommele Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015 | 3 | 2015 |
Ethical Dimensions of Social Marketing Does Trying to Do Good Equate to Doing No Harm? L Eagle, S Bird, F Spotswood, A Tapp Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings …, 2015 | 3 | 2015 |
Climate Change Science Versus Climate Sceptics: Is the World Really Flat? DR Low, L Eagle Looking forward, looking back: Drawing on the past to shape the future of …, 2015 | 2 | 2015 |
Marketing ethics in the 21st century: in pursuit of phronesis L Eagle, S Dahl, DR Low Global Alliance of Marketing and Management Associations, 2014 | 2 | 2014 |
Health partnerships: guide to the ethics of local partnerships for health: report prepared for the Department of Health via Oxford Strategic Marketing L Eagle | 2 | 2009 |
Barriers to and enablers of effective individual and community sustainability communication L Eagle, D Low, L Vandommele Australian and New Zealand Marketing Academy, 2014 | 1 | 2014 |
Climate of change–or confusion? L Eagle, P Case, DR Low Department of Marketing, Griffith University, 2012 | 1 | 2012 |