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Wesley J. Johnston
Wesley J. Johnston
CBIM RoundTable Professor of Marketing, Georgia State University
Bestätigte E-Mail-Adresse bei gsu.edu
Titel
Zitiert von
Zitiert von
Jahr
A customer relationship management roadmap: What is known, potential pitfalls, and where to go
W Boulding, R Staelin, M Ehret, WJ Johnston
Journal of marketing 69 (4), 155-166, 2005
15812005
Managing in complex business networks
T Ritter, IF Wilkinson, WJ Johnston
Industrial marketing management 33 (3), 175-183, 2004
11742004
An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon
AR Zablah, DN Bellenger, WJ Johnston
Industrial marketing management 33 (6), 475-489, 2004
11542004
How firms relate to their markets: an empirical examination of contemporary marketing practices
NE Coviello, RJ Brodie, PJ Danaher, WJ Johnston
Journal of marketing 66 (3), 33-46, 2002
8732002
The buying center: structure and interaction patterns
WJ Johnston, TV Bonoma
Journal of marketing 45 (3), 143-156, 1981
8171981
Organizational buying behavior: Toward an integrative framework
WJ Johnston, JE Lewin
Journal of Business research 35 (1), 1-15, 1996
7371996
Theory testing using case studies in business-to-business research
WJ Johnston, MP Leach, AH Liu
Industrial marketing management 28 (3), 201-213, 1999
7171999
Corporate social responsibility: An empirical investigation of US organizations
A Lindgreen, V Swaen, WJ Johnston
Journal of business ethics 85, 303-323, 2009
6832009
The Coronavirus crisis in B2B settings: Crisis uniqueness and managerial implications based on social exchange theory
RM Cortez, WJ Johnston
Industrial Marketing Management 88, 125-135, 2020
5332020
Exporting: does sales volume make a difference?
MR Czinkota, WJ Johnston
Journal of international business studies 14, 147-153, 1983
4701983
Measuring network competence: some international evidence
T Ritter, IF Wilkinson, WJ Johnston
Journal of Business & Industrial Marketing 17 (2/3), 119-138, 2002
4552002
Is e‐marketing coming of age? An examination of the penetration of e‐marketing and firm performance
RJ Brodie, H Winklhofer, NE Coviello, WJ Johnston
Journal of interactive marketing 21 (1), 2-21, 2007
3962007
The dynamics of long-term business-to-business exchange relationships
PA Dabholkar, WJ Johnston, AS Cathey
Journal of the academy of Marketing Science 22, 130-145, 1994
3411994
The future of B2B marketing theory: A historical and prospective analysis
RM Cortez, WJ Johnston
Industrial Marketing Management 66, 90-102, 2017
3322017
Relationship marketing theory in practice: a case study
JE Lewin, WJ Johnston
Journal of business research 39 (1), 23-31, 1997
3251997
The social psychology of industrial buying and selling
TV Bonoma, WJ Johnston
Industrial Marketing Management 7 (4), 213-224, 1978
3111978
The role of innovation in driving the economy: Lessons from the global financial crisis
A Hausman, WJ Johnston
Journal of Business Research 67 (1), 2720-2726, 2014
2942014
Segmenting US firms for export development
MR Czinkota, WJ Johnston
Journal of business research 9 (4), 353-365, 1981
2851981
Learning to improvise, improvising to learn: a process of responding to complex environments
C Chelariu, WJ Johnston, L Young
Journal of Business research 55 (2), 141-147, 2002
2602002
Managerial motivations as determinants of industrial export behavior
WJ Johnston, MR Czinkota
Export management: An international context 3, 17, 1982
2541982
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