Michael Prieler
Cited by
Cited by
Gender-role portrayals in television advertising across the globe
J Matthes, M Prieler, K Adam
Sex Roles 75 (7-8), 314-327, 2016
Gender digital divide in Rwanda: A qualitative analysis of socioeconomic factors
N Mumporeze, M Prieler
Telematics and Informatics 34 (7), 1285-1293, 2017
Broadening the scope of social media effect research on body image concerns
M Prieler, J Choi
Sex Roles 71 (11-12), 378-388, 2014
Gender Representation in Philippine Television Advertisements
M Prieler, D Centeno
Sex roles 69 (5-6), 276-288, 2013
Gender representation of older people in Japanese television advertisements
M Prieler, F Kohlbacher, S Hagiwara, A Arima
Sex Roles 64 (5-6), 405-415, 2011
Othering, racial hierarchies and identity construction in Japanese television advertising
M Prieler
International Journal of Cultural Studies 13 (5), 511-529, 2010
Gender Stereotypes in Spanish-and English-Language Television Advertisements in the United States
M Prieler
Mass Communication and Society 19 (3), 275-300, 2016
The representation of older people in television advertisements and social change: the case of Japan
M Prieler, F Kohlbacher, S Hagiwara, A Arima
Ageing & Society 35 (4), 865-887, 2015
When I chat online, I feel relaxed and work better: Exploring the use of social media in the public sector workplace in Rwanda
D Nduhura, M Prieler
Telecommunications Policy 41 (7-8), 708-716, 2017
Older celebrity versus non-celebrity television advertising: A Japanese perspective
M Prieler, F Kohlbacher, S Hagiwara, A Arima
Keio Communication Review 32, 5-23, 2010
How older people are represented in Japanese TV commercials: A content analysis
M Prieler, F Kohlbacher, S Hagiwara, A Arima
Keio Communication Review 31, 5-21, 2009
Gender representations in East Asian advertising: Hong Kong, Japan, and South Korea
M Prieler, A Ivanov, S Hagiwara
Comunicación y sociedad= Communication & Society 28 (1), 27-43, 2015
The Representation of Older People in East Asian Television Advertisements
M Prieler, A Ivanov, S Hagiwara
The International Journal of Aging and Human Development 85 (1), 67-89, 2017
Advertising in the Aging Society
M Prieler, F Kohlbacher
Palgrave Macmillan UK:, 2016
Gender Representation in a Confucian Society: South Korean Television Advertisements
M Prieler
Asian Women 28 (2), 1-26, 2012
Face-ism from an International Perspective: Gendered Self-Presentation in Online Dating Sites Across Seven Countries
M Prieler, F Kohlbacher
Sex Roles 77 (9-10), 604-614, 2017
Silver advertising: Elderly people in Japanese TV ads
M Prieler
The Silver Market Phenomenon, 269-277, 2008
The Use of Older Models in Japanese TV Advertising: Practitioner Perspective vs. Consumer Opinions
F KOHLBACHER, M Prieler, S Hagiwara
Keio Communication Review 33, 25-42, 2011
Silver Advertising: Older People in Japanese TV Ads
M Prieler, F Kohlbacher, S Hagiwara, A Arima
The Silver Market Phenomenon, 239-247, 2011
The Relationships among Self-Worth Contingency on Others’ Approval, Appearance Comparisons on Facebook, and Adolescent Girls’ Body Esteem: A Cross-Cultural Study
M Prieler, J Choi, HE Lee
International Journal of Environmental Research and Public Health 18 (3), 901, 2021
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