Follow
Mahima Hada
Mahima Hada
Associate Professor, Marketing, Baruch College, CUNY
Verified email at baruch.cuny.edu
Title
Cited by
Cited by
Year
Supplier-Selected Referrals
M Hada, R Grewal, GL Lilien
Journal of Marketing 78 (2), 34-51, 2014
522014
Purchasing Managers' Perceived Bias in Supplier‐Selected Referrals
M Hada, R Grewal, G Lilien
Journal of Supply Chain Management 49 (4), 81-95, 2013
392013
MNC subsidiary channel relationships as extended links: Implications of global strategies
H Mahima, R Grewal, M Chandrashekaran
Journal of International Business Studies, 2013
282013
Specialist Competitor Referrals: How Salespeople Can Use Competitor Referrals for Nonfocal Products to Increase Focal Product Sales
SJ Blanchard, M Hada, KA Carlson
Journal of Marketing 82 (4), 127-145, 2018
212018
Referral equity and referral management: the supplier firm's perspective
M Hada, R Grewal, GL Lilien
Review of Marketing Research 7, 93-144, 2010
182010
Contractual Discrimination in Franchise Relationships
RJ Sawant, M Hada, SJ Blanchard
Journal of Retailing 97 (3), 405-423, 2021
122021
The effect of consumer heterogeneity on firm profits in conspicuous goods markets
S Sajeesh, M Hada, JS Raju
International Journal of Research in Marketing 37 (2), 258-280, 2020
112020
The Benefits of Organizational Inertia: Evidence from Franchising During the Great Recession
RJ Sawant, M Hada, SJ Blanchard
Academy of Management Proceedings 2015 (1), 16911, 2015
62015
Horizontal Referrals in B2B Markets
M Hada, A De Bruyn, GL Lilien
Journal of Marketing Research 61 (1), 143-164, 2024
42024
Allocating Spending On Digital-Video Advertising: A Longitudinal Analysis Across Digital and Television
NI Shaikh, M Hada, N Shrestha
Journal of Advertising Research 59 (1), 14-26, 2019
42019
Two Steps: A Primer on B2B Experiments
M Hada
Impact at JMR, 2021
32021
Referral equity and referral management: Essays on the supplier firm's perspective of referrals
M Hada
The Pennsylvania State University, 2011
22011
The Influence of Shared Consumption on Product Efficacy Perceptions: The Detrimental Effect of Sharing with Strangers
L Lteif, L Block, T Kramer, M Hada
Journal of Marketing Research 61 (3), 536-551, 2024
12024
Establishing causality in B2B research with a behavioral experimental approach
M Hada
Handbook of Business-to-Business Marketing, 638-654, 2022
12022
Business-to-business
V Kumar, R Grewal, WT Ross, M Hada, JL Johnson
SAGE Publications, 2012
12012
David vs. Goliath: Startups versus Established Firms and the role of Supplier-Initiated Referrals
M Hada, RJ Sawant
Academy of Management Proceedings 2016 (1), 16598, 2016
2016
The system can't perform the operation now. Try again later.
Articles 1–16