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Michael T. Manion, Ph.D.
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Year
Impact of Strategic Type on Success Measures for Product Development Projects*
MT Manion, J Cherion
Journal of Product Innovation Management 26 (1), 71-85, 2009
742009
The role of self-efficacy in sales education
P Knight, CC Mich, MT Manion
Journal of Marketing Education 36 (2), 156-168, 2014
342014
Global cases of effective sports sponsorship: an exploration of a new communications model
A Barez, MT Manion, KL Schoepfer, J Cherian
Innovative Marketing 3 (3), 2007
182007
Which Market entry and Product Line StrategieS ought organiSationS to adoPt for eMerging econoMieS?
J Cherian, KJ Crooker, P Knight, JB McPhaul, MT Manion
Organizations & Markets in Emerging Economies 1 (1), 2010
82010
Do services marketers' success measures match their strategies?
MT Manion, J Cherian
Journal of services marketing 23 (7), 476-486, 2009
82009
The Recognition of new business opportunities: The Search for a model
MT Manion, GE Hills, GT Lumpkin, RC Shrader
American Marketing Association. Conference Proceedings 11, 317, 2000
42000
Integrating Marketing Concepts in Competitive Decision Making--A Case Study.
MT Manion, L Akowuah
Journal of Marketing Development & Competitiveness 14 (5), 2020
12020
Monica’s Designer Handbags: Creative Marketing Decision-Making Based on Financial Analysis—A Case Study
MT Manion, K Crooker, P Knight
Journal of Marketing Development and Competitiveness 10 (2), 2016
12016
Case 2: Blazing Golf Trails in Wisconsin: Attracting Avid Golf Travelers to the State
MT Manion, P Knight, BH Sheets, N O’Reilly
2014
Blazing Golf Trails in Wisconsin: Attracting Avid Golf Travelers to the State
MT Manion, P Knight, BH Sheets, N O’Reilly
Case Studies in Sport Management 3 (1), 13-28, 2014
2014
Strategic measures of product development success
MT Manion
University of Illinois at Chicago, 2003
2003
AN EMPERICAL EXAMINATION OF ENTREPRENEURIAL OPPORTUNITY RECOGNITION
MT Manion, GE Hills, GT Lumpkin, RC Shrader
Research at the Marketing/entrepreneurship Interface: 2001, 295, 2002
2002
THE PURSUIT OF NEW BUSINESS OPPORTUNITIES: A CREATIVE STRUCTURING MODEL
MT Manion, GE Hills, GT Lumpkin, RC Shrader
Research at the Marketing/entrepreneurship Interface 13, 105, 2000
2000
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