Norm O'Reilly
Norm O'Reilly
Dean, Graduate School of Business, University of Maine
Verified email at - Homepage
Cited by
Cited by
Impact of the COVID-19 virus outbreak on movement and play behaviours of Canadian children and youth: a national survey
SA Moore, G Faulkner, RE Rhodes, M Brussoni, T Chulak-Bozzer, ...
International journal of behavioral nutrition and physical activity 17 (1), 1-11, 2020
Destination in a country image context
J Nadeau, L Heslop, N O’Reilly, P Luk
Annals of tourism Research 35 (1), 84-106, 2008
Relationship marketing and social media in sport
G Abeza, N O’Reilly, I Reid
International Journal of Sport Communication 6 (2), 120-142, 2013
The future of marketing education: A practitioner’s perspective
D Finch, J Nadeau, N O’Reilly
Journal of Marketing Education 35 (1), 54-67, 2013
Professional team sport and Twitter: Gratifications sought and obtained by followers
C Gibbs, N O’Reilly, M Brunette
International Journal of Sport Communication 7 (2), 188-213, 2014
The Olympic brand, ambush marketing and clutter
B Séguin, NJ O'Reilly
International Journal of Sport Management and Marketing 4 (1), 62-84, 2008
Social media scholarship in sport management research: A critical review
G Abeza, N O’Reilly, B Séguin, O Nzindukiyimana
Journal of Sport Management 29 (6), 601-618, 2015
Leveraging sponsorship: The activation ratio
N O’Reilly, DL Horning
Sport Management Review 16 (4), 424-437, 2013
Determinants of sport participation among Canadian adolescents
IE Berger, N O’Reilly, MM Parent, B Séguin, T Hernandez
Sport management review 11 (3), 277-307, 2008
Profiling major sport event visitors: The 2002 Commonwealth Games
H Preuss, B Seguin, N O'reilly
Journal of Sport Tourism 12 (1), 5-23, 2007
Social media in relationship marketing: The perspective of professional sport managers in the MLB, NBA, NFL, and NHL
G Abeza, N O’Reilly, B Seguin
Communication & Sport 7 (1), 80-109, 2019
Mega-special-event promotions and intent to purchase: A longitudinal analysis of the Super Bowl
N O’Reilly, M Lyberger, L McCarthy, B Seguin, J Nadeau
Journal of Sport Management 22 (4), 392-409, 2008
National sports organisations and sponsorship: An identification of best practices
B Seguin, K Teed, NJ O'Reilly
International journal of sport Management and marketing 1 (1-2), 69-92, 2005
Social media platforms’ use in building stakeholder relationships: The case of national sport organizations
G Abeza, N O'Reilly
Journal of Applied Sport Management 6 (3), 10, 2014
China and the Olympics: views of insiders and outsiders
LA Heslop, J Nadeau, N O'reilly
International Marketing Review, 2010
Connecting in megaclasses: The netnographic advantage
NJ O’Reilly, R Rahinel, MK Foster, M Patterson
Journal of Marketing Education 29 (1), 69-84, 2007
Sports business management: Decision making around the globe
G Foster, N O'Reilly, A Dávila
Routledge, 2016
Investigating social marketing sponsorships: Terminology, stakeholders, and objectives
J Madill, N O'Reilly
Journal of Business Research 63 (2), 133-139, 2010
Understanding action control of parental support behavior for child physical activity.
RE Rhodes, JC Spence, T Berry, S Deshpande, G Faulkner, ...
Health Psychology 35 (2), 131, 2016
Mega-event and country co-branding: Image shifts, transfers and reputational impacts
LA Heslop, J Nadeau, N O'reilly, A Armenakyan
Corporate Reputation Review 16, 7-33, 2013
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