| Mediation analysis in social psychology: Current practices and new recommendations DD Rucker, KJ Preacher, ZL Tormala, RE Petty Social and personality psychology compass 5 (6), 359-371, 2011 | 3327 | 2011 |
| Thought confidence as a determinant of persuasion: the self-validation hypothesis. RE Petty, P Brinol, ZL Tormala Journal of personality and social psychology 82 (5), 722, 2002 | 944 | 2002 |
| Implicit ambivalence from attitude change: an exploration of the PAST model. RE Petty, ZL Tormala, P Brinol, WBG Jarvis Journal of personality and social psychology 90 (1), 21, 2006 | 602 | 2006 |
| What doesn't kill me makes me stronger: The effects of resisting persuasion on attitude certainty. ZL Tormala, RE Petty Journal of personality and social psychology 83 (6), 1298, 2002 | 561 | 2002 |
| The role of metacognition in social judgment RE Petty, P Briņol, ZL Tormala, DT Wegener Social psychology: Handbook of basic principles 2, 254-284, 2007 | 500 | 2007 |
| Self-validation of cognitive responses to advertisements P Briņol, RE Petty, ZL Tormala Journal of consumer research 30 (4), 559-573, 2004 | 497 | 2004 |
| Source credibility and attitude certainty: A metacognitive analysis of resistance to persuasion ZL Tormala, RE Petty Journal of Consumer Psychology 14 (4), 427-442, 2004 | 487 | 2004 |
| Unpacking attitude certainty: Attitude clarity and attitude correctness. JV Petrocelli, ZL Tormala, DD Rucker Journal of personality and social psychology 92 (1), 30, 2007 | 473 | 2007 |
| When credibility attacks: The reverse impact of source credibility on persuasion ZL Tormala, P Briņol, RE Petty Journal of experimental social psychology 42 (5), 684-691, 2006 | 461 | 2006 |
| Believe me, I have no idea what I’m talking about: The effects of source certainty on consumer involvement and persuasion UR Karmarkar, ZL Tormala Journal of Consumer Research 36 (6), 1033-1049, 2010 | 377 | 2010 |
| Persuasion and attitude change ROV Biased VOLUME 5 PERSONALITY AND SOCIAL PSYCHOLOGY, 353, 2003 | 344 | 2003 |
| Ease of retrieval effects in persuasion: A self-validation analysis ZL Tormala, RE Petty, P Briņol Personality and Social Psychology Bulletin 28 (12), 1700-1712, 2002 | 326 | 2002 |
| The malleable meaning of subjective ease P Briņol, RE Petty, ZL Tormala Psychological Science 17 (3), 200-206, 2006 | 296 | 2006 |
| Attitude certainty: A review of past findings and emerging perspectives ZL Tormala, DD Rucker Social and Personality Psychology Compass 1 (1), 469-492, 2007 | 294 | 2007 |
| Consumer conviction and commitment: An appraisal-based framework for attitude certainty DD Rucker, ZL Tormala, RE Petty, P Briņol Journal of Consumer Psychology 24 (1), 119-136, 2014 | 269 | 2014 |
| Multiple roles for source credibility under high elaboration: It's all in the timing ZL Tormala, P Briņol, RE Petty Social cognition 25 (4), 536-552, 2007 | 250 | 2007 |
| “Think” versus “feel” framing effects in persuasion ND Mayer, ZL Tormala Personality and social psychology bulletin 36 (4), 443-454, 2010 | 242 | 2010 |
| Memory-based versus on-line processing: Implications for attitude strength GY Bizer, ZL Tormala, DD Rucker, RE Petty Journal of Experimental Social Psychology 42 (5), 646-653, 2006 | 228 | 2006 |
| Resistance to persuasion and attitude certainty: The moderating role of elaboration ZL Tormala, RE Petty Personality and Social Psychology Bulletin 30 (11), 1446-1457, 2004 | 216 | 2004 |
| A new look at the consequences of attitude certainty: The amplification hypothesis. JJ Clarkson, ZL Tormala, DD Rucker Journal of personality and social psychology 95 (4), 810, 2008 | 203 | 2008 |
