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Giang Trinh
Giang Trinh
Ehrenberg-Bass Institute University of South Australia
Verified email at marketingscience.info - Homepage
Title
Cited by
Cited by
Year
Fundamental patterns of in-store shopper behavior
H Sorensen, S Bogomolova, K Anderson, G Trinh, A Sharp, R Kennedy, ...
Journal of Retailing and Consumer Services 37, 182-194, 2017
1332017
Price promotion landscape in the US and UK: Depicting retail practice to inform future research agenda
S Bogomolova, S Dunn, G Trinh, J Taylor, RJ Volpe
Journal of Retailing and Consumer Services 25, 1-11, 2015
852015
Is digital advertising effective under conditions of low attention?
I Santoso, M Wright, G Trinh, M Avis
Journal of Marketing Management 36 (17-18), 1707-1730, 2020
462020
Comparing two supermarket layouts: The effect of a middle aisle on basket size, spend, trip duration and endcap use
B Page, G Trinh, S Bogomolova
Journal of Retailing and Consumer Services 47, 49-56, 2019
412019
Examining older consumers’ loyalty towards older brands in grocery retailing
P Phua, R Kennedy, G Trinh, B Page, N Hartnett
Journal of Retailing and Consumer Services 52, 101893, 2020
392020
Understanding the attendance at cultural venues and events with stochastic preference models
G Trinh, D Lam
Journal of Business Research 69 (9), 3538-3544, 2016
372016
Predicting future purchases with the Poisson log-normal model
G Trinh, C Rungie, M Wright, C Driesener, J Dawes
Marketing Letters 25, 219-234, 2014
362014
Benchmarking buyer behavior towards new brands
G Trinh, J Romaniuk, A Tanusondjaja
Marketing Letters 27, 743-752, 2016
322016
Do product variants appeal to different segments of buyers within a category?
G Trinh, J Dawes, L Lockshin
Journal of Product & Brand Management 18 (2), 95-105, 2009
322009
How country of origins of food products compete and grow
G Trinh, A Corsi, L Lockshin
Journal of Retailing and Consumer Services 49, 231-241, 2019
272019
The long-term erosion of repeat-purchase loyalty
JG Dawes, C Graham, G Trinh
European Journal of Marketing 55 (3), 763-789, 2021
262021
Has behavioural loyalty to online supermarkets declined?
GT Trinh, ZW Anesbury, C Driesener
Australasian Marketing Journal 25 (4), 326-333, 2017
252017
Buying brands at both regular price and on promotion over time
J Scriven, M Clemente, J Dawes, G Trinh, B Sharp
Australasian marketing journal 25 (4), 252-260, 2017
232017
Predicting variation in repertoire size with the NBD model
G Trinh
Australasian marketing journal 22 (2), 111-116, 2014
222014
An investigation of variation in brand growth and decline across categories
GT Trinh, ZW Anesbury
International Journal of Market Research 57 (3), 347-356, 2015
202015
A comparison of brand loyalty between on the go and take-home consumption purchases
G Trinh, J Dawes
Journal of Retailing and Consumer Services 53, 101968, 2020
162020
Exploring the past behaviour of new brand buyers
A Tanusondjaja, G Trinh, J Romaniuk
International Journal of Market Research 58 (5), 733-747, 2016
162016
Fundamental basket size patterns and their relation to retailer performance
J Martin, M Nenycz-Thiel, J Dawes, A Tanusondjaja, J Cohen, B McColl, ...
Journal of Retailing and Consumer Services 54, 102032, 2020
152020
The attendance at sporting events: A generalized theory and its implications
GT Trinh
International Journal of Market Research 60 (3), 232-237, 2018
152018
Can the negative binomial distribution predict industrial purchases?
JW Wilkinson, G Trinh, R Lee, N Brown
Journal of Business & Industrial Marketing 31 (4), 543-552, 2016
142016
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Articles 1–20