Folgen
Lan Wu
Lan Wu
Bestätigte E-Mail-Adresse bei csueastbay.edu
Titel
Zitiert von
Zitiert von
Jahr
Dimensions of service quality in developed and developing economies: multi-country cross-cultural comparisons
NK Malhotra, FM Ulgado, J Agarwal, G Shainesh, L Wu
International marketing review 22 (3), 256-278, 2005
4732005
The role of position, type, and combination of sound symbolism imbeds in brand names
RR Klink, L Wu
Marketing Letters 25 (1), 13-24, 2014
892014
Creating gender brand personality with brand names: The effects of phonetic symbolism
L Wu, RR Klink, J Guo
Journal of Marketing Theory and Practice 21 (3), 319-330, 2013
842013
An updated overview of research published in the International Marketing Review 1983 to 2011
NK Malhotra, L Wu, J Whitelock
International Marketing Review 30 (1), 7-20, 2013
502013
An overview of the first 21 years of research in the International Marketing Review, 1983-2003
NK Malhotra, L Wu, J Whitelock
International Marketing Review 22 (4), 391-398, 2005
442005
Creating ethical brands: the role of brand name on consumer perceived ethicality
RR Klink, L Wu
Marketing Letters 28 (3), 411-422, 2017
252017
Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations
NK Malhotra, AK Jain, A Patil, C Pinson, L Wu
Review of Marketing Research, 199-253, 2010
202010
Marketing reform: the case of excessive buying
NK Malhotra, L Wu, FC Allvine
Does Marketing Need Reform?: Fresh Perspectives on the Future, 53-62, 2015
102015
Synchronous or Asynchronous Course: Business Students’ Perspectives on an Optimized Modality of Online Teaching and Learning
L Wu, JS You
Journal of Marketing Education, 02734753221093740, 2022
82022
Research Methodology: Research Design and Data Analysis
NK Malhotra, JN Sheth, L Wu
Sage, 2011
72011
Teaching consumer-oriented ethnographic research
AD Wong, L Wu
Marketing Education Review 22 (1), 15-20, 2012
62012
Excessive Buing: Conceptual Typology and Scale Development
L Wu, N Malhotra, K Ittersum
ACR North American Advances, 2006
52006
Creating Gender Brand Personality with Brand Names
L Wu
Marketing 2011: Delivering Value in Turbulent Times, 414, 2011
22011
Withholding Consumption: A Free Riding Perspective on the Diffusion of Color Television in Rural China
ZLW Rong
Journal of Consumer Affairs 54, 2020
2020
LINGUISTIC AND EXTRALINGUISTIC FEATURES OF ENGLISH COMMERCIAL ADVERTISING SLOGANS
T Dubitsky, M Geis, R Harris, KJ Bruno, R Klink, G Leech, D Miller, ...
ББК 72: 74 C56, 230, 2018
2018
Teaching Graduate Students to Write Persuasively for Business Decision Making: A Workshop Approach
L Wu, S Law
Business Education Innovation Journal VOLUME 9 NUMBER, 108, 2017
2017
Dimensions of Service Quality in Developed and Developing Economies
NK Malhotra, FM Ulgado, J Agarwal, G Shainesh, L Wu
2005
Both models can work
NK Malhotra, L Wu
Marketing Research 13 (4), 43, 2001
2001
Das System kann den Vorgang jetzt nicht ausführen. Versuchen Sie es später erneut.
Artikel 1–18