| An extended model of the antecedents and consequences of consumer satisfaction for hospitality services Y Ekinci, PL Dawes, GR Massey European Journal of Marketing 42 (1/2), 35-68, 2008 | 678 | 2008 |
| Interpersonal trust between marketing and R&D during new product development projects GR Massey, E Kyriazis European Journal of Marketing, 2007 | 224 | 2007 |
| Antecedents of conflict in marketing's cross‐functional relationship with sales PL Dawes, GR Massey European Journal of Marketing 39 (11/12), 1327-1344, 2005 | 203 | 2005 |
| Personal characteristics, trust, conflict, and effectiveness in marketing/sales working relationships GR Massey, PL Dawes European Journal of Marketing, 2007 | 178 | 2007 |
| The antecedents and consequence of functional and dysfunctional conflict between marketing managers and sales managers GR Massey, PL Dawes Industrial marketing management 36 (8), 1118-1129, 2007 | 168 | 2007 |
| Enablers and barriers to COVID-19 vaccine uptake: An international study of perceptions and intentions PF Burke, D Masters, G Massey Vaccine 39 (36), 5116-5128, 2021 | 147 | 2021 |
| A study of relationship effectiveness between marketing and sales managers in business markets PL Dawes, GR Massey Journal of Business and Industrial Marketing 21 (6), 346-360, 2006 | 94 | 2006 |
| The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing K Le Meunier-FitzHugh, GR Massey, NF Piercy Industrial Marketing Management 40 (7), 1161-1171, 2011 | 85 | 2011 |
| Improving relationships between sales and marketing: the relative effectiveness of cross-functional coordination mechanisms K Le Meunier-Fitzhugh, GR Massey Journal of Marketing Management 35 (13-14), 1267-1290, 2019 | 46 | 2019 |
| Product evolution: a Darwinian or Lamarckian phenomenon? GR Massey Journal of Product & Brand Management 8 (4), 301-318, 1999 | 40 | 1999 |
| Conceptualizing and modeling interpersonal trust in exchange relationships: The effects of incomplete model specification GR Massey, PZ Wang, AS Kyngdon Industrial Marketing Management 76, 60-71, 2019 | 35 | 2019 |
| Friend or foe? The effects of managerial politics on NPD team communication, collaboration and project success E Kyriazis, G Massey, P Couchman, L Johnson R&D Management 47 (1), 61-74, 2017 | 30 | 2017 |
| Best–worst scaling: A new method for advertisement evaluation GR Massey, PZ Wang, DS Waller, EV Lanasier Journal of Marketing Communications 21 (6), 425-449, 2015 | 30 | 2015 |
| Marketing to different Asian communities: The importance of culture for framing advertising messages, and for purchase intent G R. Massey, D S. Waller, P Z. Wang, E V. Lanasier Asia Pacific Journal of Marketing and Logistics 25 (1), 8-33, 2013 | 20 | 2013 |
| The effects of formal and informal communication between marketing and R&D managers during new product development projects E Kyriazis, G Massey Proceedings of the Academy of Marketing Conference. Academy of Marketing …, 2008 | 12 | 2008 |
| All quiet on the Western front? Empirical evidence on the “War” between Marketing Managers and Sales Managers GR Massey Australasian marketing journal 20 (4), 268-274, 2012 | 10 | 2012 |
| Integrating Marketing and Sales: The frequency and effectiveness of methods used in Australia and the United Kingdom G Massey, PL Dawes ANZMAC Conference, 2001 | 10 | 2001 |
| Extending the theory of planned behaviour to investigate the issue of microplastics in the marine environment A Borriello, G Massey, JM Rose Marine Pollution Bulletin 179, 113689, 2022 | 9 | 2022 |
| Interdependence and communication between technically trained managers and marketing managers during innovation projects GR Massey, E Kyriazis International Journal of Innovation Management 18 (03), 1440003, 2014 | 8 | 2014 |
| Functional and dysfunctional conflict in the context of marketing and sales GR Massey, PL Dawes University of Wolverhampton, 2004 | 8 | 2004 |
